Cannes Lions
TUGBOAT, Tokyo / YOKOHAMA / 2013
Overview
Entries
Credits
Description
Under the new owner, the baseball club needed to gain ties with existing fans.
Execution
The symbol color of the team has been Blue.
The new logo and uniform has been re-designed with impressive blue, as the color is the symbol of commitment to the fans.
A team needs the fans to fight strong through out the long and hard season.
Outcome
Communication aimed for fans visiting the Yokohama stadium; capacity 30,000 people. The fans fought hard with the team.
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12 items