We created this year’s Christmas commercial for Meijer, while COVID-19 was running rampant through the country, upending families and canceling everyday life as we know it. We felt a need for empathy and understanding—for honesty about what we’re all going through and how hard it often seems. But, we also felt a need for a reminder that some things can never be canceled—like the magic of Christmas, our capacity for kindness, and our ability to hold hope in our hearts. It’s a simple, timely, family story that reminds us to believe. And, that love always wins.