Eurobest
AIR PARTNER OF MCCANN, Brussels / CAP48 / 2017
Overview
Entries
Credits
Background
Cap48 is a non-profit organisation of the French speaking part of Belgium, that fights for a better integration of people with a handicap. A huge disturbance for people with a disability is that they often get a lot of stares.
Execution
Thierry shared a Facebook post on an active Facebook group of his community, where he proposed his idea to the public with a mail address people could contact. His post was quickly picked up by the local media and the bigger media’s quickly followed. After only two days he became hot topic in prime time news, several radio stations, newspapers and blogs.
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