Cannes Lions
THE CYRANOS//McCANN, Barcelona / EITB - EUSKAL IRRATI TELEBISTA / 2018
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THE FIRST APP THAT CAPTURE THE SOUND OF ONE NEWS ITEM FROM YOUR TV, RADIO, ETC AND
LETS YOU CHECK IT IN REAL TIME WITH MILLIONS OF STORIES AND GIVES YOU THE 6 MOST
WIDELY DIFFERING ANGLES OF COVERAGE ALL OVER THE WORLD. If lies have an increasing amount
of tools, then the truth has to have them too. That´s we created yournalist. The first app that lets you check
in real time, millions of stories of the same news item and gives you the 6 most widely differing angles of
coverage all over the world. Without any ideological or geographical bias. It starts like Shazam. Aim
your mobile towards your tv or radio when they are talking about a topic you are interested in. In real
time, YOURNALIST sends it to Watson, an IBM software that, with a deep learning algorithm, selects the
keywords to find just the news that matches yours.
Yournalist uses the latest advances in DEEP LEARNING. IT IS THE FIRST NEWS APP THAT CAPTURES
SOUND that then using IBM WATSON, BY MEANS OF SENTIMENT ALGORITHMS APPLIED TO
NATURAL LANGUAGE, processes it and identifies concepts, entities, people, and target sentiment,
WHICH IT CONVERTS INTO KEYWORDS with percentages of relevance that are used TO LOOK FOR
OTHER SIMILAR SOURCES that contain them. ONCE IDENTIFIED, IT MAKES AN INNOVATIVE SECOND
READING OF DATA BY WATSON: it uses the tool for the opposite reason for which it was designed
and, instead of similarities, TO FIND DIFFERENCES. IT THUS OBTAINS 6 NEWS ITEMS THAT ARE
DIFFERENT FROM EACH OTHER, AND OBJECTIVELY, WITHOUT IDEOLOGICAL BIAS, ONLY DEGREES
OF DIFFERENTIATION IN THE TREATMENT.
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