Cannes Lions

YOUTH BANKING

SIBERNAME, Istanbul / TURKIYE IS BANKASI / 2005

1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Objectives: 1. Create awareness of Youth Banking Products & Services by Turkiye Is Bankasi. 2. Online survey.3. Database establishment for email marketing.

Target: University and High School students.

Campaign Overview: A virtual pop star competition game.

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