To surprise people and get more registered runners, GRAACC used buffer loading animations at video websites like Guiadasemana.com.br. Videos often take time to load up and traditional boring loading were viewed for thousands of people many times all day long. During the campaign period, everytime the user waited to watch a video at Guia da Semana website, he was impacted by GRAACC’s loading instead of the traditional boring loading.

GRAACC’s loading impacted 6 million users in the first week of the campaign. And GRAACC’s 10K Run got an increase on the number of registered runners to raise donations and help fight childhood cancer. All thanks to the slow Brazilian Internet access.