Cannes Lions

ONLINE DONATIONS

OGILVYONE WORLDWIDE BRAZIL, Sao Paulo / GRAAC / 2005

Awards:

2 Silver Cannes Lions
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OVERVIEW

Description

GRAACC is a non-governmental organisation that supports poor children with cancer. In face of the many challenges they meet to continue their activities, they needed to use the Internet as a powerful means to increase the number of donations and volunteers. This piece seeks to illustrate the positive outcomes of some of the institution's work, showing that when cancer is diagnosed early, the cure expectancy rate is much higher. Through an emotional approach, it hopes to touch people, stimulating them to help GRAAC continue its history of victories. PLEASE, INTERACT.

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