Cannes Lions
DAVE, London / CHANNEL 4 / 2011
Overview
Entries
Credits
Description
Battlefronts is a TV programme made in the UK by Channel 4 that is a platform for youth to have a voice about issues that are important to them and society. We were asked to work with one of the contestants to help her change the views of businesses regarding people with autism.
Execution
We created a short film that is being shared online on Battlefront, Channel 4, and used as an awareness raiser. It was also sent as a mailer to businesses and to key movers in Society.
Outcome
The project is still underway, but initial feedback has been extremely positive.
Similar Campaigns
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