The end of the year is always a time for reflection, and for many years traditional media have provided lists of their views of the year gone by. Google, however, have a different approach to the review of the year: through Search data, we could create a film to reflect what the world searched for throughout 2013 - from sports to current affairs to memes - summarising the year in searches, in an emotional, relevant way.

To reflect the breadth of topics in the search results, it was crucial that the moments include a diverse mix of serious, profound or truly inspirational events, as well as those that shaped popular culture, and use-generated content that took the internet by storm. However, it was equally important that the final film was a coherent whole, unified by a story arc that reflected the tone of the year and worked together via music and thoughtful editing. Since the film was created from moments that represented the most searched for on Google in 2013, the story unfolded via the medium of the Google user interface.