Cannes Lions

ZERO ALCOHOL TOILET

LOLA MULLENLOWE, Madrid / PILSEN / 2016

Presentation Image
Case Film
Case Film

Overview

Entries

Credits

Overview

Description

To show in practice the difference between drinking and not drinking. The Zero Toilet used police’s technology to allow only sober people in it. While the normal toilets became as used to: dirty, smelly and gross, The Zero Toilet was kept clean and neat.

Execution

The toilet was made with the same technology police uses. People had to blow into the Straw. If they had any sign of alcohol in the air, they couldn't go in. Its design was very clean and its inside was luxurious but only for a few.

Outcome

The toilet drew everyone’s attention at the festival. And some people even regret drinking because of it. The success reflected into the social networking, where posts talking about the toilet featured lots of timelines.

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