Cannes Lions
LOLA MULLENLOWE, Madrid / PILSEN / 2016
Overview
Entries
Credits
Description
To show in practice the difference between drinking and not drinking. The Zero Toilet used police’s technology to allow only sober people in it. While the normal toilets became as used to: dirty, smelly and gross, The Zero Toilet was kept clean and neat.
Execution
The toilet was made with the same technology police uses. People had to blow into the Straw. If they had any sign of alcohol in the air, they couldn't go in. Its design was very clean and its inside was luxurious but only for a few.
Outcome
The toilet drew everyone’s attention at the festival. And some people even regret drinking because of it. The success reflected into the social networking, where posts talking about the toilet featured lots of timelines.
Similar Campaigns
10 items