Club hoppers take at least two buses a night in order to move from one club to another! Excitement drops every time they have to get on the bus. The challenge was to maintain the excitement of these night players. Our idea to solve this issue was to run the world 1st “shaking it” public bus service ! We redesigned the public bus that connects Tokyo’s biggest night spots, into a space which is a fusion of music, art and technology.

220,000 night players experienced the contents online and offline. More than 50 famous DJs volunteered to play music to celebrate the event. Influenced by the campaign, many of the well-known clubs in Tokyo increased their stock of ZIMA. This led to a 250% increase in sales. But most importantly, we made ZIMA-loving club-goers happy.