A pet product brand called Wild Pet was created and made available in real pet shops.The difference is that the products were entirely unusual: 2-metre-tall lion food bags, playing balls for tigers and leashes for elephants. Along with the interventions, the message read: have fun with animals that won’t fit in your home!The idea was to entice people’s curiosity to visit these animals that don’t belong to the urban everyday life.

This unusual marketing initiative impacted the reached target, making people interact with the pieces and spread the message.

In addition, the main objective was reached: the number of visitors to the park increased and the interest in guided visits grew significantly.

Initiatives like this guarantee the survival of this great city zoo, a fascinating and unforgettable tour.