Cannes Lions
DDB BRASIL, Sao Paulo / ZOO SAFARI / 2006
Overview
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Outcome
The number of visitors to the ZOO SAFARI complex rose 15% in February. Even in March, usually the year`s slowest month, the number of visitors remained high, increasing 37%.In addition, a lot of people passed their cards on to others, which contributed to making it a far-reaching communication initiative, which was developed at a comparatively low cost.
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