PR > PR: Digital & Social

GREAT CHINESE NAMES FOR GREAT BRITAIN

OGILVY BEIJING, Beijing / VISITBRITAIN / 2015

Awards:

Gold Cannes Lions
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Overview

Credits

More Entries from Use of digital Platforms in PR

24 items

Grand Prix Cannes Lions
ALWAYS #LIKEAGIRL: TURNING AN INSULT INTO A CONFIDENCE MOVEMENT

Brand voice (incl. strategic storytelling)

ALWAYS #LIKEAGIRL: TURNING AN INSULT INTO A CONFIDENCE MOVEMENT

PROCTER & GAMBLE, MSLGROUP

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Gold Cannes Lions
INTERCEPTION

Automotive and Transport

INTERCEPTION

VOLVO, GREY NEW YORK

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Gold Cannes Lions
70 GUARDIANS OF WINTER

Automotive and Transport

70 GUARDIANS OF WINTER

SKODA, PROXIMITY BARCELONA

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Gold Cannes Lions
THE LUCKY IRON FISH PROJECT

Healthcare & Wellbeing

THE LUCKY IRON FISH PROJECT

LUCKY IRON FISH, GEOMETRY GLOBAL

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Gold Cannes Lions
TRUE WETSUITS

Luxury goods, Fashion & Beauty

TRUE WETSUITS

QUIKSILVER, TBWA\HAKUHODO

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Gold Cannes Lions
THE RGB NEWS

Media, Arts & Entertainment

THE RGB NEWS

ANTENA 1 , GEOMETRY GLOBAL

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Gold Cannes Lions
GREAT CHINESE NAMES FOR GREAT BRITAIN

Travel, Tourism & Leisure

GREAT CHINESE NAMES FOR GREAT BRITAIN

VISITBRITAIN, OGILVY BEIJING

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Gold Cannes Lions
CLEVER BUOY

Technology & Manufacturing

CLEVER BUOY

OPTUS, FUEL COMMUNICATIONS

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Gold Cannes Lions
THE GUN SHOP

Charity & not for Profit

THE GUN SHOP

STATES UNITED, GREY NEW YORK

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Gold Cannes Lions
GROCERIES NOT GUNS

Public Affairs & Lobbying

GROCERIES NOT GUNS

MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA, GREY CANADA

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Gold Cannes Lions
PROUD WHOPPER

Corporate Responsibility

PROUD WHOPPER

BURGER KING, DAVID

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Gold Cannes Lions
ASHES

Internal Communications (incl. employee Engagement)

ASHES

CAMPOFRIO FOOD GROUP, McCANN MADRID

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Gold Cannes Lions
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK

Events & Experiential (incl. stunts)

NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK

ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR, GGH LOWE

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Gold Cannes Lions
GREAT CHINESE NAMES FOR GREAT BRITAIN

Use of digital Platforms

GREAT CHINESE NAMES FOR GREAT BRITAIN

VISITBRITAIN, OGILVY BEIJING

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Gold Cannes Lions
PHOTOSHOP MURDER MYSTERY

Community Building/Management

PHOTOSHOP MURDER MYSTERY

ADOBE, EDELMAN

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Gold Cannes Lions
#TECHNOLOGYANDSTUFF: RAPID INTEGRATION TURNS PR CRISIS INTO SOCIAL CURRENCY

Response/Real-Time Activity (including crowdsourcing)

#TECHNOLOGYANDSTUFF: RAPID INTEGRATION TURNS PR CRISIS INTO SOCIAL CURRENCY

CHEVROLET, FLEISHMANHILLARD

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Gold Cannes Lions
THE ICE BUCKET CHALLENGE

Use of Co-Creation & User Generated Content

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

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Gold Cannes Lions
ALWAYS #LIKEAGIRL: TURNING AN INSULT INTO A CONFIDENCE MOVEMENT

Integrated Campaign led by PR

ALWAYS #LIKEAGIRL: TURNING AN INSULT INTO A CONFIDENCE MOVEMENT

PROCTER & GAMBLE, MSLGROUP

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Silver Cannes Lions
SNACKHOLIDAYS

Travel, Tourism & Leisure

SNACKHOLIDAYS

TRANSAVIA, LES GAULOIS

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Silver Cannes Lions
PROUD WHOPPER

Retail & Restaurants

PROUD WHOPPER

BURGER KING, DAVID

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Silver Cannes Lions
THE CONCERT NO ONE WAS WAITING FOR

Financial Services

THE CONCERT NO ONE WAS WAITING FOR

BBVA, FAHRENHEIT DDB

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Silver Cannes Lions
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK

Charity & not for Profit

NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK

ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR, GGH LOWE

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Silver Cannes Lions
THE ART OF WAITING

Corporate Reputation & Communication

THE ART OF WAITING

RECLAME AQUI, GREY BRAZIL

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Silver Cannes Lions
CLEVER BUOY

Corporate Reputation & Communication

CLEVER BUOY

OPTUS, FUEL COMMUNICATIONS

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More Entries from OGILVY BEIJING

24 items

Gold Cannes Lions
GREAT CHINESE NAMES FOR GREAT BRITAIN

Travel, Tourism & Leisure

GREAT CHINESE NAMES FOR GREAT BRITAIN

VISITBRITAIN, OGILVY BEIJING

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Gold Cannes Lions
GREAT CHINESE NAMES FOR GREAT BRITAIN

Use of digital Platforms

GREAT CHINESE NAMES FOR GREAT BRITAIN

VISITBRITAIN, OGILVY BEIJING

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Silver Cannes Lions
FUR HURTS

Posters

FUR HURTS

PETA, OGILVY BEIJING

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Silver Cannes Lions
DO YOUR MORNING EXERCISES

DO YOUR MORNING EXERCISES

CHINA MOBILE, OGILVY BEIJING

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Silver Cannes Lions
DO YOUR TAI CHI

DO YOUR TAI CHI

CHINA MOBILE, OGILVY BEIJING

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Silver Cannes Lions
DO YOUR MORNING EXERCISES

Computing & Telecommunications

DO YOUR MORNING EXERCISES

CHINA MOBILE, OGILVY BEIJING

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Silver Cannes Lions
DO YOUR TAI CHI

Computing & Telecommunications

DO YOUR TAI CHI

CHINA MOBILE, OGILVY BEIJING

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Silver Cannes Lions
BARBED WIRE

Ambient: Special Build

BARBED WIRE

NEW CITIZEN PROGRAM, OGILVY BEIJING

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Silver Cannes Lions
GLASS

Ambient: Special Build

GLASS

NEW CITIZEN PROGRAM, OGILVY BEIJING

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Silver Cannes Lions
GREAT CHINESE NAMES FOR GREAT BRITAIN

Use of Co-Creation & User Generated Content

GREAT CHINESE NAMES FOR GREAT BRITAIN

VISITBRITAIN, OGILVY BEIJING

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Silver Cannes Lions
WORDS CAN BE WEAPONS

Non-commercial Exhibitions

WORDS CAN BE WEAPONS

CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG, OGILVY BEIJING

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Bronze Cannes Lions
WORDSCANBEWEAPONS

Storytelling

WORDSCANBEWEAPONS

CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG, OGILVY BEIJING

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Bronze Cannes Lions
SCIROCCO CUP

Best Use of Print

SCIROCCO CUP

VOLKSWAGEN, OGILVY BEIJING

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Bronze Cannes Lions
SNOW WHITE

Toiletries

SNOW WHITE

HUGGIES, OGILVY BEIJING

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Bronze Cannes Lions
ZORRO

Toiletries

ZORRO

HUGGIES, OGILVY BEIJING

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Bronze Cannes Lions
COLUMBUS

Toiletries

COLUMBUS

HUGGIES, OGILVY BEIJING

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Bronze Cannes Lions
TARGET PRACTICE

Charities, Public Health & Safety, Public Awareness Messages

TARGET PRACTICE

WORLD WILDLIFE FUND (WWF), OGILVY BEIJING

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Bronze Cannes Lions
CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG PHONE WALL CAMPAIGN - BEDROOM

Commercial Public Services

CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG PHONE WALL CAMPAIGN - BEDROOM

CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG, OGILVY BEIJING

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Bronze Cannes Lions
CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG PHONE WALL CAMPAIGN - DINING TABLE

Commercial Public Services

CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG PHONE WALL CAMPAIGN - DINING TABLE

CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG, OGILVY BEIJING

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Bronze Cannes Lions
CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG PHONE WALL CAMPAIGN - LIVING ROOM

Commercial Public Services

CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG PHONE WALL CAMPAIGN - LIVING ROOM

CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG, OGILVY BEIJING

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Bronze Cannes Lions
MORNING ALARM

Best Use of Ambient Media: Large Scale

MORNING ALARM

MAXWELL HOUSE, OGILVY BEIJING

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Bronze Cannes Lions
FUR HURTS

Exhibitions & Live Events

FUR HURTS

PETA, OGILVY BEIJING

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Bronze Cannes Lions
DISPOSABLE FOREST

Public Spaces

DISPOSABLE FOREST

GREENPEACE, OGILVY BEIJING

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Bronze Cannes Lions
MAKING CLOTHING DONATION INSTANTLY REWARDING

Charities

MAKING CLOTHING DONATION INSTANTLY REWARDING

CHINA FOUNDATION FOR POVERTY ALLEVIATION, OGILVY BEIJING

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