WORDSCANBEWEAPONS

User Experience

PHARRELL WILLIAMS - 24 HOURS OF HAPPY

UNIVERSAL / IAMOTHER, ICONOCLAST INTERACTIVE

Engagement Platform

LIVE TEST SERIES

VOLVO, FORSMAN & BODENFORS

Integrated Multi-Platform Campaign

THE SCARECROW

CHIPOTLE, CREATIVE ARTISTS AGENCY

Interface & Navigation

PHARRELL WILLIAMS - 24 HOURS OF HAPPY

UNIVERSAL / IAMOTHER, ICONOCLAST INTERACTIVE

Storytelling

THE SCARECROW

CHIPOTLE, CREATIVE ARTISTS AGENCY

Storytelling

SOUND OF HONDA / AYRTON SENNA 1989

HONDA, DENTSU

Animation/Motion Graphics

THE SCARECROW

CHIPOTLE, CREATIVE ARTISTS AGENCY

Use of Video

PHARRELL WILLIAMS - 24 HOURS OF HAPPY

UNIVERSAL / IAMOTHER, ICONOCLAST INTERACTIVE

Use of Video

SWEETIE

TERRE DES HOMMES, LEMZ

Use of Music/Sound Design

PHARRELL WILLIAMS - 24 HOURS OF HAPPY

UNIVERSAL / IAMOTHER, ICONOCLAST INTERACTIVE

Innovative Use of Technology

SWEETIE

TERRE DES HOMMES, LEMZ

Foods & Drinks

IF WE MADE IT

HEINEKEN, DROGA5

Automotive Products & Services

LIVE TEST SERIES & THE CHASE 360°

VOLVO, FORSMAN & BODENFORS

Travel, Entertainment & Leisure

THE LAUNCH OF GREATNESS AWAITS

SONY, BBH NEW YORK

Charities, Public Health & Safety, Public Awareness Messages

SWEETIE

TERRE DES HOMMES, LEMZ

Microsite

PHARRELL WILLIAMS - 24 HOURS OF HAPPY

UNIVERSAL / IAMOTHER, ICONOCLAST INTERACTIVE

Social Video

MOST SHOCKING SECOND A DAY VIDEO

SAVE THE CHILDREN, UNIT 9

Interactive Video

PHARRELL WILLIAMS - 24 HOURS OF HAPPY

UNIVERSAL / IAMOTHER, ICONOCLAST INTERACTIVE

Webisodes/Series

THE EPIC SPLIT

VOLVO, FORSMAN & BODENFORS

Response/Real-Time Activity (including crowdsourcing)

SWEETIE

TERRE DES HOMMES, LEMZ

Innovative Use of Social or Community (including emerging platforms for brands)

SWEETIE

TERRE DES HOMMES, LEMZ

Community Building/Management

THE COLLABORATORY

UNITED STATES AIRFORCE, GSD&M

Targeted Conversations at Scale (including social listening and conversational insight)

SWEETIE

TERRE DES HOMMES, LEMZ

Installation/Exhibit (including use of interactive screens)

SOUND OF HONDA / AYRTON SENNA 1989

HONDA, DENTSU

Travel, Tourism & Leisure

GREAT CHINESE NAMES FOR GREAT BRITAIN

VISITBRITAIN, OGILVY BEIJING

Use of digital Platforms

GREAT CHINESE NAMES FOR GREAT BRITAIN

VISITBRITAIN, OGILVY BEIJING

Posters

FUR HURTS

PETA, OGILVY BEIJING

DO YOUR MORNING EXERCISES

CHINA MOBILE, OGILVY BEIJING

DO YOUR TAI CHI

CHINA MOBILE, OGILVY BEIJING

Computing & Telecommunications

DO YOUR MORNING EXERCISES

CHINA MOBILE, OGILVY BEIJING

Computing & Telecommunications

DO YOUR TAI CHI

CHINA MOBILE, OGILVY BEIJING

Ambient: Special Build

BARBED WIRE

NEW CITIZEN PROGRAM, OGILVY BEIJING

Ambient: Special Build

GLASS

NEW CITIZEN PROGRAM, OGILVY BEIJING

Use of Co-Creation & User Generated Content

GREAT CHINESE NAMES FOR GREAT BRITAIN

VISITBRITAIN, OGILVY BEIJING

Non-commercial Exhibitions

WORDS CAN BE WEAPONS

CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG, OGILVY BEIJING

Storytelling

WORDSCANBEWEAPONS

CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG, OGILVY BEIJING

Best Use of Print

SCIROCCO CUP

VOLKSWAGEN, OGILVY BEIJING

Toiletries

SNOW WHITE

HUGGIES, OGILVY BEIJING

Toiletries

ZORRO

HUGGIES, OGILVY BEIJING

Toiletries

COLUMBUS

HUGGIES, OGILVY BEIJING

Charities, Public Health & Safety, Public Awareness Messages

TARGET PRACTICE

WORLD WILDLIFE FUND (WWF), OGILVY BEIJING

Commercial Public Services

CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG PHONE WALL CAMPAIGN - BEDROOM

CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG, OGILVY BEIJING

Commercial Public Services

CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG PHONE WALL CAMPAIGN - DINING TABLE

CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG, OGILVY BEIJING

Commercial Public Services

CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG PHONE WALL CAMPAIGN - LIVING ROOM

CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG, OGILVY BEIJING

Best Use of Ambient Media: Large Scale

MORNING ALARM

MAXWELL HOUSE, OGILVY BEIJING

Exhibitions & Live Events

FUR HURTS

PETA, OGILVY BEIJING

Public Spaces

DISPOSABLE FOREST

GREENPEACE, OGILVY BEIJING

Charities

MAKING CLOTHING DONATION INSTANTLY REWARDING

CHINA FOUNDATION FOR POVERTY ALLEVIATION, OGILVY BEIJING