Brand Experience and Activation > Product & Service

MAKING CLOTHING DONATION INSTANTLY REWARDING

OGILVY BEIJING, Beijing / CHINA FOUNDATION FOR POVERTY ALLEVIATION / 2014

Awards:

Bronze Cannes Lions
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Overview

Credits

More Entries from Charities in Brand Experience and Activation

24 items

Grand Prix Cannes Lions
SORRY I SPENT IT ON MYSELF

Integrated Campaign Led by Promotion and Activation

SORRY I SPENT IT ON MYSELF

HARVEY NICHOLS, ADAM&EVEDDB

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Gold Cannes Lions
BENTLEY BURIAL

Use of Promotional Stunts and Live Advertising

BENTLEY BURIAL

ABTO - ORGAN TRANSPLANT ASSOCIATION, LEO BURNETT TAILOR MADE

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Gold Cannes Lions
TROJAN MAILING

Use of Promotional Stunts and Live Advertising

TROJAN MAILING

DHL, JUNG von MATT

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Gold Cannes Lions
MAGIC OF FLYING

Use of Exhibitions and Digital Installations

MAGIC OF FLYING

BRITISH AIRWAYS, OGILVYONE LONDON

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Gold Cannes Lions
THE SOCIAL SWIPE

Use of Exhibitions and Digital Installations

THE SOCIAL SWIPE

BISCHOFLICHES HILFSWERK MISEREOR, KOLLE REBBE

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Gold Cannes Lions
SOUND OF HONDA / AYRTON SENNA 1989

Use of Exhibitions and Digital Installations

SOUND OF HONDA / AYRTON SENNA 1989

HONDA, DENTSU

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Gold Cannes Lions
BILLS ONLY COLLECTION BOX

Use of Guerrilla Marketing in a Promotional Campaign (Small Scale)

BILLS ONLY COLLECTION BOX

RED CROSS, JWT MEXICO

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Gold Cannes Lions
INGLORIOUS FRUITS AND VEGETABLES

Use of Customer in-Store Experience

INGLORIOUS FRUITS AND VEGETABLES

INTERMARCHE, MARCEL

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Gold Cannes Lions
SORRY I SPENT IT ON MYSELF

New Product Launch/re-Launch or Multi-Product Promotion

SORRY I SPENT IT ON MYSELF

HARVEY NICHOLS, ADAM&EVEDDB

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Gold Cannes Lions
THE AUTOCOMPLETE TRUTH

Use of Print or Standard Outdoor in a Promotional Campaign

THE AUTOCOMPLETE TRUTH

UN WOMEN, MEMAC OGILVY

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Gold Cannes Lions
TRANSAVIA - EBAY

Sponsorship or Partnership Campaigns

TRANSAVIA - EBAY

TRANSAVIA.COM, LES GAULOIS

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Gold Cannes Lions
LIVE TEST SERIES

Online Advertising in a Promotional Campaign

LIVE TEST SERIES

VOLVO, FORSMAN & BODENFORS

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Gold Cannes Lions
SWEETIE

Online Advertising in a Promotional Campaign

SWEETIE

TERRE DES HOMMES, LEMZ

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Gold Cannes Lions
SPEAKING EXCHANGE

Use of Other Digital Platforms in a Promotional Campaign

SPEAKING EXCHANGE

CNA, DRAFTFCB BRASIL

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Gold Cannes Lions
SWEETIE

Use of Other Digital Platforms in a Promotional Campaign

SWEETIE

TERRE DES HOMMES, LEMZ

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Gold Cannes Lions
#SOMOSTODOSMACACOS #WEAREALLMONKEYS

Use of Social Audience in a Promotional Campaign

#SOMOSTODOSMACACOS #WEAREALLMONKEYS

NEYMAR JR, LODUCCA

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Gold Cannes Lions
SORRY I SPENT IT ON MYSELF

Retail, e-Commerce & Restaurants

SORRY I SPENT IT ON MYSELF

HARVEY NICHOLS, ADAM&EVEDDB

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Gold Cannes Lions
SPEAKING EXCHANGE

Commercial Public Services, including Healthcare & Medical

SPEAKING EXCHANGE

CNA, DRAFTFCB BRASIL

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Gold Cannes Lions
IF ONLY FOR A SECOND

Charities

IF ONLY FOR A SECOND

MIMI FOUNDATION, LEO BURNETT FRANCE

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Gold Cannes Lions
UNGIVEN GIFTS

Public Health & Safety & Public Awareness Messages

UNGIVEN GIFTS

TRANSPORT ACCIDENT COMMISSION, GREY MELBOURNE

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Gold Cannes Lions
THE AUTOCOMPLETE TRUTH

Public Health & Safety & Public Awareness Messages

THE AUTOCOMPLETE TRUTH

UN WOMEN, MEMAC OGILVY

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Silver Cannes Lions
THE TAKEOFF

Use of Promotional Stunts and Live Advertising

THE TAKEOFF

TRANSAVIA.COM, LES GAULOIS

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Silver Cannes Lions
FUCK THE POOR

Use of Promotional Stunts and Live Advertising

FUCK THE POOR

THE PILION TRUST, PUBLICIS LONDON

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Silver Cannes Lions
WHATEVER HAPPENS STUNT

Use of Promotional Stunts and Live Advertising

WHATEVER HAPPENS STUNT

BBDO NEW YORK

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More Entries from OGILVY BEIJING

24 items

Gold Cannes Lions
GREAT CHINESE NAMES FOR GREAT BRITAIN

Travel, Tourism & Leisure

GREAT CHINESE NAMES FOR GREAT BRITAIN

VISITBRITAIN, OGILVY BEIJING

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Gold Cannes Lions
GREAT CHINESE NAMES FOR GREAT BRITAIN

Use of digital Platforms

GREAT CHINESE NAMES FOR GREAT BRITAIN

VISITBRITAIN, OGILVY BEIJING

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Silver Cannes Lions
FUR HURTS

Posters

FUR HURTS

PETA, OGILVY BEIJING

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Silver Cannes Lions
DO YOUR MORNING EXERCISES

DO YOUR MORNING EXERCISES

CHINA MOBILE, OGILVY BEIJING

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Silver Cannes Lions
DO YOUR TAI CHI

DO YOUR TAI CHI

CHINA MOBILE, OGILVY BEIJING

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Silver Cannes Lions
DO YOUR MORNING EXERCISES

Computing & Telecommunications

DO YOUR MORNING EXERCISES

CHINA MOBILE, OGILVY BEIJING

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Silver Cannes Lions
DO YOUR TAI CHI

Computing & Telecommunications

DO YOUR TAI CHI

CHINA MOBILE, OGILVY BEIJING

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Silver Cannes Lions
BARBED WIRE

Ambient: Special Build

BARBED WIRE

NEW CITIZEN PROGRAM, OGILVY BEIJING

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Silver Cannes Lions
GLASS

Ambient: Special Build

GLASS

NEW CITIZEN PROGRAM, OGILVY BEIJING

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Silver Cannes Lions
GREAT CHINESE NAMES FOR GREAT BRITAIN

Use of Co-Creation & User Generated Content

GREAT CHINESE NAMES FOR GREAT BRITAIN

VISITBRITAIN, OGILVY BEIJING

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Silver Cannes Lions
WORDS CAN BE WEAPONS

Non-commercial Exhibitions

WORDS CAN BE WEAPONS

CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG, OGILVY BEIJING

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Bronze Cannes Lions
WORDSCANBEWEAPONS

Storytelling

WORDSCANBEWEAPONS

CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG, OGILVY BEIJING

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Bronze Cannes Lions
SCIROCCO CUP

Best Use of Print

SCIROCCO CUP

VOLKSWAGEN, OGILVY BEIJING

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Bronze Cannes Lions
SNOW WHITE

Toiletries

SNOW WHITE

HUGGIES, OGILVY BEIJING

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Bronze Cannes Lions
ZORRO

Toiletries

ZORRO

HUGGIES, OGILVY BEIJING

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Bronze Cannes Lions
COLUMBUS

Toiletries

COLUMBUS

HUGGIES, OGILVY BEIJING

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Bronze Cannes Lions
TARGET PRACTICE

Charities, Public Health & Safety, Public Awareness Messages

TARGET PRACTICE

WORLD WILDLIFE FUND (WWF), OGILVY BEIJING

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Bronze Cannes Lions
CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG PHONE WALL CAMPAIGN - BEDROOM

Commercial Public Services

CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG PHONE WALL CAMPAIGN - BEDROOM

CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG, OGILVY BEIJING

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Bronze Cannes Lions
CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG PHONE WALL CAMPAIGN - DINING TABLE

Commercial Public Services

CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG PHONE WALL CAMPAIGN - DINING TABLE

CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG, OGILVY BEIJING

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Bronze Cannes Lions
CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG PHONE WALL CAMPAIGN - LIVING ROOM

Commercial Public Services

CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG PHONE WALL CAMPAIGN - LIVING ROOM

CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG, OGILVY BEIJING

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Bronze Cannes Lions
MORNING ALARM

Best Use of Ambient Media: Large Scale

MORNING ALARM

MAXWELL HOUSE, OGILVY BEIJING

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Bronze Cannes Lions
FUR HURTS

Exhibitions & Live Events

FUR HURTS

PETA, OGILVY BEIJING

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Bronze Cannes Lions
DISPOSABLE FOREST

Public Spaces

DISPOSABLE FOREST

GREENPEACE, OGILVY BEIJING

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Bronze Cannes Lions
MAKING CLOTHING DONATION INSTANTLY REWARDING

Charities

MAKING CLOTHING DONATION INSTANTLY REWARDING

CHINA FOUNDATION FOR POVERTY ALLEVIATION, OGILVY BEIJING

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