PR > Practices & Specialisms

ASHES

McCANN MADRID, Madrid / CAMPOFRIO FOOD GROUP / 2015

Awards:

Gold Cannes Lions
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Overview

Credits

More Entries from Internal Communications (incl. employee Engagement) in PR

24 items

Grand Prix Cannes Lions
ALWAYS #LIKEAGIRL: TURNING AN INSULT INTO A CONFIDENCE MOVEMENT

Brand voice (incl. strategic storytelling)

ALWAYS #LIKEAGIRL: TURNING AN INSULT INTO A CONFIDENCE MOVEMENT

PROCTER & GAMBLE, MSLGROUP

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Gold Cannes Lions
INTERCEPTION

Automotive and Transport

INTERCEPTION

VOLVO, GREY NEW YORK

(opens in a new tab)
Gold Cannes Lions
70 GUARDIANS OF WINTER

Automotive and Transport

70 GUARDIANS OF WINTER

SKODA, PROXIMITY BARCELONA

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Gold Cannes Lions
THE LUCKY IRON FISH PROJECT

Healthcare & Wellbeing

THE LUCKY IRON FISH PROJECT

LUCKY IRON FISH, GEOMETRY GLOBAL

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Gold Cannes Lions
TRUE WETSUITS

Luxury goods, Fashion & Beauty

TRUE WETSUITS

QUIKSILVER, TBWA\HAKUHODO

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Gold Cannes Lions
THE RGB NEWS

Media, Arts & Entertainment

THE RGB NEWS

ANTENA 1 , GEOMETRY GLOBAL

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Gold Cannes Lions
GREAT CHINESE NAMES FOR GREAT BRITAIN

Travel, Tourism & Leisure

GREAT CHINESE NAMES FOR GREAT BRITAIN

VISITBRITAIN, OGILVY BEIJING

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Gold Cannes Lions
CLEVER BUOY

Technology & Manufacturing

CLEVER BUOY

OPTUS, FUEL COMMUNICATIONS

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Gold Cannes Lions
THE GUN SHOP

Charity & not for Profit

THE GUN SHOP

STATES UNITED, GREY NEW YORK

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Gold Cannes Lions
GROCERIES NOT GUNS

Public Affairs & Lobbying

GROCERIES NOT GUNS

MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA, GREY CANADA

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Gold Cannes Lions
PROUD WHOPPER

Corporate Responsibility

PROUD WHOPPER

BURGER KING, DAVID

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Gold Cannes Lions
ASHES

Internal Communications (incl. employee Engagement)

ASHES

CAMPOFRIO FOOD GROUP, McCANN MADRID

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Gold Cannes Lions
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK

Events & Experiential (incl. stunts)

NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK

ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR, GGH LOWE

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Gold Cannes Lions
GREAT CHINESE NAMES FOR GREAT BRITAIN

Use of digital Platforms

GREAT CHINESE NAMES FOR GREAT BRITAIN

VISITBRITAIN, OGILVY BEIJING

(opens in a new tab)
Gold Cannes Lions
PHOTOSHOP MURDER MYSTERY

Community Building/Management

PHOTOSHOP MURDER MYSTERY

ADOBE, EDELMAN

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Gold Cannes Lions
#TECHNOLOGYANDSTUFF: RAPID INTEGRATION TURNS PR CRISIS INTO SOCIAL CURRENCY

Response/Real-Time Activity (including crowdsourcing)

#TECHNOLOGYANDSTUFF: RAPID INTEGRATION TURNS PR CRISIS INTO SOCIAL CURRENCY

CHEVROLET, FLEISHMANHILLARD

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Gold Cannes Lions
THE ICE BUCKET CHALLENGE

Use of Co-Creation & User Generated Content

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

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Gold Cannes Lions
ALWAYS #LIKEAGIRL: TURNING AN INSULT INTO A CONFIDENCE MOVEMENT

Integrated Campaign led by PR

ALWAYS #LIKEAGIRL: TURNING AN INSULT INTO A CONFIDENCE MOVEMENT

PROCTER & GAMBLE, MSLGROUP

(opens in a new tab)
Silver Cannes Lions
SNACKHOLIDAYS

Travel, Tourism & Leisure

SNACKHOLIDAYS

TRANSAVIA, LES GAULOIS

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Silver Cannes Lions
PROUD WHOPPER

Retail & Restaurants

PROUD WHOPPER

BURGER KING, DAVID

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Silver Cannes Lions
THE CONCERT NO ONE WAS WAITING FOR

Financial Services

THE CONCERT NO ONE WAS WAITING FOR

BBVA, FAHRENHEIT DDB

(opens in a new tab)
Silver Cannes Lions
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK

Charity & not for Profit

NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK

ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR, GGH LOWE

(opens in a new tab)
Silver Cannes Lions
THE ART OF WAITING

Corporate Reputation & Communication

THE ART OF WAITING

RECLAME AQUI, GREY BRAZIL

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Silver Cannes Lions
CLEVER BUOY

Corporate Reputation & Communication

CLEVER BUOY

OPTUS, FUEL COMMUNICATIONS

(opens in a new tab)

More Entries from McCANN MADRID

24 items

Gold Cannes Lions
ASHES

Internal Communications (incl. employee Engagement)

ASHES

CAMPOFRIO FOOD GROUP, McCANN MADRID

(opens in a new tab)
Silver Cannes Lions
ASHES

Dimensional Mailing

ASHES

CAMPOFRIO FOOD GROUP, McCANN MADRID

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Silver Cannes Lions
TOMATOES

Retail

TOMATOES

ALDI, McCANN MADRID

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Silver Cannes Lions
BERRIES

Retail

BERRIES

ALDI, McCANN MADRID

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Bronze Cannes Lions
ELENA

Food

ELENA

CAMPOFRIO FOOD GROUP, McCANN MADRID

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Bronze Cannes Lions
DELICIOUS CALM

Food & Drinks

DELICIOUS CALM

CAMPOFRIO FOOD GROUP, McCANN MADRID

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Bronze Cannes Lions
COOKIES

Retail Stores

COOKIES

IKEA, McCANN MADRID

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Bronze Cannes Lions
BEHIND THE TEARDROPS

Innovative Use of Print

BEHIND THE TEARDROPS

McCANN MADRID

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Bronze Cannes Lions
EQUAL PAY

Screens & Events

EQUAL PAY

IBWOMEN, McCANN MADRID

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Shortlisted Cannes Lions
REVENGE

Savoury Foods

REVENGE

CAMPOFRIO FOOD GROUP, McCANN MADRID

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Shortlisted Cannes Lions
CHILDREN OF UNDERSTANDING

Food & Drinks

CHILDREN OF UNDERSTANDING

CAMPOFRIO FOOD GROUP, McCANN MADRID

(opens in a new tab)
Shortlisted Cannes Lions
DELICIOUS CALM

Food & Drinks

DELICIOUS CALM

CAMPOFRIO FOOD GROUP, McCANN MADRID

(opens in a new tab)
Shortlisted Cannes Lions
FAMILIES

Non-Alcoholic Drinks

FAMILIES

COCA-COLA, McCANN MADRID

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Shortlisted Cannes Lions
DINNEROLOGY

Retail & e-Commerce

DINNEROLOGY

IKEA, McCANN MADRID

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Shortlisted Cannes Lions
MADE BY ALL OF US

Internal Communications & Employee Engagement

MADE BY ALL OF US

CAMPOFRIO FOOD GROUP, McCANN MADRID

(opens in a new tab)
Shortlisted Cannes Lions
FATHER´S DAY

Fast Moving Consumer Goods

FATHER´S DAY

NAVIDUL, McCANN MADRID

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TIME DONORS

Food & Nutrition

TIME DONORS

CAMPOFRIO FOOD GROUP, McCANN MADRID

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LOVE

Savoury Foods

LOVE

CALVO, McCANN MADRID

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BELLY

Savoury Foods

BELLY

CALVO, McCANN MADRID

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ANA

Food

ANA

CAMPOFRIO FOOD GROUP, McCANN MADRID

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PABLO

Food

PABLO

CAMPOFRIO FOOD GROUP, McCANN MADRID

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BOOB'S

Savoury Foods

BOOB'S

CALVO, McCANN MADRID

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CHILDREN OF UNDERSTANDING

Food & Drinks

CHILDREN OF UNDERSTANDING

CAMPOFRIO FOOD GROUP, McCANN MADRID

(opens in a new tab)
DELICIOUS CALM

Food & Drinks

DELICIOUS CALM

CAMPOFRIO FOOD GROUP, McCANN MADRID

(opens in a new tab)