Film > TV & Cinema Film
McCANN MADRID, Madrid / IKEA / 2015
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We all claim that Christmas is when we get together with the family to celebrate; but the reality is quite different. More and more often, we fear these festivities for the stress caused by all the preparations, the frenzied demand for gifts, adapting the house quickly to receive guests... The Other Christmas by IKEA underlines the values of the simpler, more authentic aspects of Christmas. IKEA reminds us how to celebrate and make merry with the excitement and creativity of a child whose best gift is a cookie mould. Because the value of Christmas, the fun and the games are so much more valuable when they are shared with the family.
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