YouTube, Burn owned and operated channels, Formula One Grand Prix in Brazil.

Burn innovation influenced the sport overall. Human Ignition sparked an interest within the automotive industry. The series was later on considered for TV - where networks reached out voicing their interest on extending the series.

In the world of F1, technology is its most tightly guarded secret. Creating a captive audience of global fans clamoring for any glimpse into what’s under the hood. As a premium sponsor of the Lotus F1 team, Burn wanted to connect with the racing audience through the topic is craves most, the technology of speed.

The sport was dominated by fellow sponsor and category competitor, Red Bull. So to break out of the pack and earn recognition as racing’s biggest innovator, we used technology as our bridge to the audience.

Looking beyond the innovations of the day we created a series that envisioned the future of the sport, showing BURN as a racing innovator and capturing it’s brand essence of vision, excitement, passion and fire.