Social and Influencer > Social

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, Washington / THE ALS ASSOCIATION / 2015

Awards:

Gold Cannes Lions
CampaignCampaignLayout(opens in a new tab)
Case Film
Presentation Image
Supporting Images
1 of 0 items

Overview

Credits

More Entries from Use of Co-Creation & User Generated Content in Social and Influencer

24 items

Grand Prix Cannes Lions
GISELE BÜNDCHEN - I WILL WHAT I WANT

Integrated Multi-Platform Campaign (Online & Offline)

GISELE BÜNDCHEN - I WILL WHAT I WANT

UNDER ARMOUR, DROGA5

(opens in a new tab)
Gold Cannes Lions
HAMMERHEAD

User Experience

HAMMERHEAD

HAMMERHEAD NAVIGATION, R/GA

(opens in a new tab)
Gold Cannes Lions
GISELE BÜNDCHEN - I WILL WHAT I WANT

Storytelling

GISELE BÜNDCHEN - I WILL WHAT I WANT

UNDER ARMOUR, DROGA5

(opens in a new tab)
Gold Cannes Lions
THE OTHER SIDE

Storytelling

THE OTHER SIDE

HONDA, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
THE BERLIN WALL OF SOUND

Use of Music/Sound Design

THE BERLIN WALL OF SOUND

SOUNDCLOUD, GREY GERMANY

(opens in a new tab)
Gold Cannes Lions
GISELE BÜNDCHEN - I WILL WHAT I WANT

Clothing, Footwear & Accessories

GISELE BÜNDCHEN - I WILL WHAT I WANT

UNDER ARMOUR, DROGA5

(opens in a new tab)
Gold Cannes Lions
LOOK AT ME

Other Consumer Products (Including Durable Goods)

LOOK AT ME

SAMSUNG, CHEIL WORLDWIDE

(opens in a new tab)
Gold Cannes Lions
GROCERIES NOT GUNS

Charities, Public Health & Safety, Public Awareness Messages

GROCERIES NOT GUNS

MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA, GREY CANADA

(opens in a new tab)
Gold Cannes Lions
#LIKEAGIRL

Social Video

#LIKEAGIRL

PROCTER & GAMBLE, LEO BURNETT TORONTO

(opens in a new tab)
Gold Cannes Lions
THE OTHER SIDE

Interactive Video

THE OTHER SIDE

HONDA, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
PRINT FOR HELP

Engagement Platform

PRINT FOR HELP

HEWLET-PACKARD, FCB BRASIL

(opens in a new tab)
Gold Cannes Lions
THE ICE BUCKET CHALLENGE

Use of Co-Creation & User Generated Content

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

(opens in a new tab)
Gold Cannes Lions
DREAM ON

Use of Co-Creation & User Generated Content

DREAM ON

ADOBE, GOODBY SILVERSTEIN & PARTNERS

(opens in a new tab)
Gold Cannes Lions
#LIKEAGIRL

Community Building/Management

#LIKEAGIRL

PROCTER & GAMBLE, LEO BURNETT TORONTO

(opens in a new tab)
Gold Cannes Lions
UNSKIPPABLE

Native Advertising

UNSKIPPABLE

GEICO, THE MARTIN AGENCY

(opens in a new tab)
Gold Cannes Lions
UNSKIPPABLE

Native Advertising

UNSKIPPABLE

GEICO, THE MARTIN AGENCY

(opens in a new tab)
Gold Cannes Lions
UNSKIPPABLE

Native Advertising

UNSKIPPABLE

GEICO, THE MARTIN AGENCY

(opens in a new tab)
Gold Cannes Lions
UNSKIPPABLE

Native Advertising

UNSKIPPABLE

GEICO, THE MARTIN AGENCY

(opens in a new tab)
Gold Cannes Lions
UNSKIPPABLE

Native Advertising

UNSKIPPABLE

GEICO, THE MARTIN AGENCY

(opens in a new tab)
Gold Cannes Lions
CLEVER BUOY

Tangible Tech (incl. Digital Products, Utilities & Tools)

CLEVER BUOY

OPTUS, M&C SAATCHI

(opens in a new tab)
Gold Cannes Lions
SAFETY TRUCK

Spatial Tech (incl. Digital Installation/Exhibit)

SAFETY TRUCK

SAMSUNG, LEO BURNETT ARGENTINA

(opens in a new tab)
Gold Cannes Lions
HOUSE OF MAMBA

Spatial Tech (incl. Digital Installation/Exhibit)

HOUSE OF MAMBA

NIKE, AKQA

(opens in a new tab)
Silver Cannes Lions
JEFF BRIDGES SLEEPING TAPES

Storytelling

JEFF BRIDGES SLEEPING TAPES

SQUARESPACE, WIEDEN+KENNEDY

(opens in a new tab)
Silver Cannes Lions
MADE IN NY

Storytelling

MADE IN NY

GATORADE, TBWA\CHIAT\DAY

(opens in a new tab)

More Entries from THE ALS ASSOCIATION

14 items

Grand Prix Cannes Lions
THE ICE BUCKET CHALLENGE

Grand Prix For Good

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

(opens in a new tab)
Gold Cannes Lions
THE ICE BUCKET CHALLENGE

Use of Promotional Events & Stunts

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

(opens in a new tab)
Gold Cannes Lions
THE ICE BUCKET CHALLENGE

Original User-generated content

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

(opens in a new tab)
Gold Cannes Lions
THE ICE BUCKET CHALLENGE

Original Branded Digital or Social Media

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

(opens in a new tab)
Gold Cannes Lions
THE ICE BUCKET CHALLENGE

Use of Social Platforms

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

(opens in a new tab)
Gold Cannes Lions
THE ICE BUCKET CHALLENGE

Use of Social Audience in a Promotional Campaign

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

(opens in a new tab)
Gold Cannes Lions
THE ICE BUCKET CHALLENGE

Use of Social Audience in a Direct Marketing Campaign

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

(opens in a new tab)
Gold Cannes Lions
THE ICE BUCKET CHALLENGE

Use of Co-Creation & User Generated Content

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

(opens in a new tab)
Gold Cannes Lions
THE ICE BUCKET CHALLENGE

Charities (incl. Fundraising, Donations & Appeals)

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

(opens in a new tab)
Gold Cannes Lions
THE ICE BUCKET CHALLENGE

Use of Co-Creation & User Generated Content

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

(opens in a new tab)
Gold Cannes Lions
THE ICE BUCKET CHALLENGE

Use of Co-Creation & User Generated Content

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

(opens in a new tab)
THE ICE BUCKET CHALLENGE

Multi-Markets Campaigns

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

(opens in a new tab)
THE ICE BUCKET CHALLENGE

Charities, Not for Profit and Public Information

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

(opens in a new tab)
THE ICE BUCKET CHALLENGE

Innovative Use of Social or Community (incl. Emerging Platforms for Brands)

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

(opens in a new tab)