Audio & Radio > Product & Service

BRAVE & BEAUTIFUL

LINEN LINTAS, Gurgaon / DABUR / 2015

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Overview

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OVERVIEW

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Women is considered a weaker sex across the globe. But in India womenis considered as symbol of shakti (Power), when it comes to mental strength. The radio spot is actually a song, a tribute to cancer survivors, who even after losing the look in the fight for cancer, somes back to life for the family. Song captures this spirit in its opening lines- Tu Faulad hai, tu hai phool.(You are like concrete, you are the flower).

The song was sung by famous celebrity Singer-Music Director : Salim Merchant and got an instant connect with the Nation.

Context: The song is written to salute the brave spirit of cancer survivors. Especially for a female cancer survivor, life post cancer is equally difficult as her look changes drastically because of chemotherapy and other strong medications. She loses her hair, which is seen as an integral part of her beauty (In India). But despite of all these, she comes back to her normal life and handles family and herself. This strong, concrete will power makes her both brave and beautiful.

The lyrics in the song equate her like a combination of a beauty of a flower and strength of concrete. In Hindi it says- Tu Faulad hai tu hai Phool

Which means (roughly translated): You are like (as strong as) Concrete/Steel. You are the Flower

ScriptInEnglish

MUSIC STARTS

SINGER:

You are like concrete

You are the flower

Beauty is in the heart

And not on the face

Your life is like a precious pearl

Hidden in a shell [X2]

You have changed the lines of destiny

You are like concrete

You are the flower [X2]

You have fought your way through

You are among the chosen few

You have become more precious

Than even the gold [X2]

You have burnt yourself

To spread around the glow

You are like concrete

You are the flower [X2]

You are like concrete

You are the flower

ANNCR: ?Some People don't need hair to look beautiful. Dabur Vatika Brave & Beautiful initiative salutes these brave women who has defeated cancer. If you are the one who has defeated cancer or know someone, share the stories at www.braveandbeautiful.in

ScriptInOriginalLanguage

MUSIC STARTS

SINGER:

Tu faulaad hai,

Tu hai phool?

Khoobsurati chehre pe nahi,

Dil mein hoti hai?

Teri zindagi seepi me chupa

anmol moti hai?? [X2]

Laqeeron ke badle tune usool

Tu faulaad hai,

Tu hai phool? [X2]

Lad lad ke tune jo paaya?

Sar pe tere uska saaya?

Nikhri banke tu sona?

Khudko itna pighlaya?[X2]

?Jalaa kar khudko kiya andhera door? [X2]

Tu faulad hai, tu hai phool?

Tu faulad hai, tu hai phool?

?Tu faulad, tu faula, tu faulad hai?

Tu faulad hai, tu hai phool?

tu hai phool..?

MUSIC FADES OUT AND ENDS OVER ANNCR

ANNCR:?Some People don't need hair to look beautiful. Dabur Vatika Brave & Beautiful initiative salutes these brave women who has defeated cancer. If you are the one who has defeated cancer or know someone, share the stories at www.braveandbeautiful.in

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