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BRAVE & BEAUTIFUL

LINEN LINTAS, Gurgaon / DABUR / 2015

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Overview

Credits

OVERVIEW

BriefExplanation

IT’S ABOUT A WOMAN WHO HAS DEFEATED CANCER AND IN THE PROCESS LOST HER HAIR.

IN THE FILM, SHE IS APPREHENSIVE ABOUT THIS, WHICH IS CLEAR FROM HER ACTIONS, WHETHER SHE IS TRYING DIFFERENT OUTFITS OR HIDING HER HEAD WITH A STOLE. BUT IN THE END SHE DECIDES TO GO BARE HEADED WEARING A SAARI.

WHEN SHE IS APPLYING A BLACK BINDI (FOREHEAD DECORATION IN INDIA), HER HUSBAND COMES AND PUTS THE BINDI ON HER TEMPLE, INSTEAD. THE PRACTICE OF PUTTING BLACK DOT ON THE TEMPLE HAS AN IMPORTANT CULTURAL SIGNIFICANCE IN INDIA. THIS IS USUALLY DONE TO A NEWBORN, OR NEWLY WED GIRL. IT’S A BLESSING FOR A NEW LIFE, MARK TO RECOGNIZE BEAUTY AND IS BELIEVED TO PROTECT THE BEARER FROM EVIL EYES.

BY DOING THIS, HUSBAND REASSURES HER THAT SHE IS INDEED BEAUTIFUL. WHEN SHE REACHES HER OFFICE, THE WHOLE OFFICE DOES THAT, WELCOMING HER INTO HER NEW LIFE.

EntrySummary

THE PRACTICE OF PUTTING BlACK DOT ON THE TEMPLE HAS AN IMPORTANT CULTURAL SIGNIFICANCE IN INDIA. THIS IS USUALLY DONE TO A NEWBORN, OR NEWLY WED GIRL. IT’S BLESSING FOR A NEW LIFE, MARK TO RECOGNIZE BEAUTY AND IS BELIEVED TO PROTECT BEARER FROM EVIL EYES.

THIS ACT OF HUSBAND IS A TURNING POINT. IT’S A REASSURANCE TO HER THAT SHE IS INDEED BEAUTIFUL AS WELL AS A MARK TO START A NEW LIFE, POST CANCER. WHEN SHE REACHES THE OFFICE, HER FRIEND SPOTS IT AND DOES THE SAME, FOLLOWED BY WHOLE OFFICE. FOR HER, IT'S A GREAT BEGINNING.

Execution

Film opens in a house. Morning sunrays are falling inside from the small slit between the curtains. Camera slowly pans and we see a photo frame on a table with the pic of a beautiful woman and a guy, smiling. Camera zooms out a little and we see a bald woman is holding the frame and looking at it. We see some needle marks on her hand. She is bald and looks a little haggard but her face is glowing with the sunrays falling on it.

At this time alarm goes off and woman quickly puts the frame back on the table and switches off the alarm. She quickly looks at the husband, just to assure that his sleep is not been disturbed by the alarm. Finding him sleeping, she smiles and gets up.

While passing through the room she switches on the radio. A song starts filling the ambience.

Cut to the woman in kid’s room, rubbing her baldhead against the little daughter and she is giggling. Sending the kid to the bathroom, the woman goes to kitchen.

She puts a utensil on the burner.

Cut to she is about to prepare the breakfast. Habitually (many woman does) she does the gesture of tying up and at this moment she sees her reflection in the cabinet and realises –no hair.

Cut to she is serving the breakfast and husband and daughter is eating.

Cut to she sees off the kid to school from the door only. Now she herself is getting ready. She comes out of the bathroom. Chooses a dress. Takes out a jeans-shirt, wears it. She wears a stole on the head. She thinks something and then removes the stole and jeans-tshirt and keeps it back. She takes out a saari. She wears the saari and is looking very beautiful.

Now she picks up one small black ‘bindi’ (forehead decoration in India) and when she is about to put it on the forehead, a hand comes and holds her hand. This is the husband who was watching her from behind. He was seeing her apprehensions. He holds her hand, takes the ‘bindi’ and put it on the right temple, instead.

(THE FILM USES A VERY INTERESTING AND RICH INDIAN CULTURAL PRACTICE TO MAKE THE POINT. IN FACT THAT TRADITIONAL PRACTICE IS THE MOST IMPORTANT ACT IN THE FILM AND IS A TURNING POINT IN THE STORY.

THIS CORE INDIAN TRADITIONAL PRACTICE IS - PUTTING A BLACK SPOT ON THE TEMPLE.

THIS IS USUALLY DONE TO A NEWBORN, OR A NEWLY WED GIRL AND IT MEANS A LOT OF THINGS. IT IS A BLESSING FOR THE NEW LIFE, MARK TO RECOGNIZE BEAUTY AND IS BELIEVED TO PROTECT BEARER FROM EVIL EYES.

ALL THE THREE THINGS ARE IMPORTANT BOTH FOR A NEW BORN-AS HE/SHE HAS ARRIVED IN THE WORLD AND NOW WILL START HIS/HER LIFE AND FOR A NEWLY WED GIRL- SHE TOO BEGINS THE SECOND PHASE OF HER LIFE. ALSO BOTH A NEWBORN AND A NEWLY WED GIRL, LOOK MOST BEAUTIFUL AND THIS BLACK SPOT IS BELIEVED TO PROTECT THEM FROM EVIL EYES.

SO, THIS BLACK SPOT IS A MARK OF AN AUSPICIOUS BEGINNING OF A BEAUTIFUL LIFE OF A BEAUTIFUL PERSON.

ALL THE THREE THINGS ARE TRUE IN THE CONTEXT OF OUR PROTAGONIST WHO IS A CANCER SURVIVOR. SHE HAS DEFEATED HER BIGGEST ENEMY AND NOW STARTING LIFE AFRESH. SHE IS BEAUTIFUL BECAUSE SHE IS BRAVE.

THE ACT OF HER HUSBAND OF PUTTING BLACK BINDI (FOREHEAD DECORATION IN INDIA) ON THE TEMPLE INSTEAD OF HER FOREHEAD DOES ALL THE THREE THINGS. IT REASSURES HER THAT SHE IS BEAUTIFUL AND GIVES HER THE REQUIRED CONFIDENCE TO GO OUT AND FACE THE WORLD. IT ALSO BLESSES HER FOR HER NEW LIFE, POST CANCER.)

The woman looks at him in surprise, and smiles. He hugs her.

Cut to the husband and the wife in a car. Husband looks at the wife, she is looking a little hesitant. Husband holds her hand, reassures her. She nods and gets down.

Cut to she is standing in front of a door of an office. She hesitatingly and slowly opens it and enters. As she enters, she was hugged by a girl from behind. She turns back. The girl is smiling looking at her. She smiles too. Girl hugs her. While looking at her girl looks at the bindi on the temple. She is surprised. But than she gets that and removes her bindi and puts it next to the first one. The lady wonders. During all this while we see another lady comes close and she already watched this. She takes out a little kajal (eyeliner) from her eye and put that on her temple, next to two bindis. She is overwhelmed. The office starts clapping. Camera focuses on lady’s face filled with all kind of ‘tika’s’ and she is laughing with tears of joy.

A super comes:

Super: some people don’t need hair to look beautiful.

Brave & Beautiful Logo appears

Super: Such Stories inspire millions. If you are the one who has fought and defeated cancer or know someone, share the stories with dabur vatika, so that it can inspire many such cancer survivors.

Super: Share you story and pledge your support at

#Daburvatikabraveandbeautiful

Facebook Page-Daburvatikabraveandbeautiful

daburvatikabraveandbeautiful@dabur.com

www.braveandbeautiful.in

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