PR > PR: Digital & Social

PHOTOSHOP MURDER MYSTERY

EDELMAN, San Francisco / ADOBE / 2015

Awards:

Gold Cannes Lions
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Overview

Credits

More Entries from Community Building/Management in PR

24 items

Grand Prix Cannes Lions
ALWAYS #LIKEAGIRL: TURNING AN INSULT INTO A CONFIDENCE MOVEMENT

Brand voice (incl. strategic storytelling)

ALWAYS #LIKEAGIRL: TURNING AN INSULT INTO A CONFIDENCE MOVEMENT

PROCTER & GAMBLE, MSLGROUP

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Gold Cannes Lions
INTERCEPTION

Automotive and Transport

INTERCEPTION

VOLVO, GREY NEW YORK

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Gold Cannes Lions
70 GUARDIANS OF WINTER

Automotive and Transport

70 GUARDIANS OF WINTER

SKODA, PROXIMITY BARCELONA

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Gold Cannes Lions
THE LUCKY IRON FISH PROJECT

Healthcare & Wellbeing

THE LUCKY IRON FISH PROJECT

LUCKY IRON FISH, GEOMETRY GLOBAL

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Gold Cannes Lions
TRUE WETSUITS

Luxury goods, Fashion & Beauty

TRUE WETSUITS

QUIKSILVER, TBWA\HAKUHODO

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Gold Cannes Lions
THE RGB NEWS

Media, Arts & Entertainment

THE RGB NEWS

ANTENA 1 , GEOMETRY GLOBAL

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Gold Cannes Lions
GREAT CHINESE NAMES FOR GREAT BRITAIN

Travel, Tourism & Leisure

GREAT CHINESE NAMES FOR GREAT BRITAIN

VISITBRITAIN, OGILVY BEIJING

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Gold Cannes Lions
CLEVER BUOY

Technology & Manufacturing

CLEVER BUOY

OPTUS, FUEL COMMUNICATIONS

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Gold Cannes Lions
THE GUN SHOP

Charity & not for Profit

THE GUN SHOP

STATES UNITED, GREY NEW YORK

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Gold Cannes Lions
GROCERIES NOT GUNS

Public Affairs & Lobbying

GROCERIES NOT GUNS

MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA, GREY CANADA

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Gold Cannes Lions
PROUD WHOPPER

Corporate Responsibility

PROUD WHOPPER

BURGER KING, DAVID

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Gold Cannes Lions
ASHES

Internal Communications (incl. employee Engagement)

ASHES

CAMPOFRIO FOOD GROUP, McCANN MADRID

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Gold Cannes Lions
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK

Events & Experiential (incl. stunts)

NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK

ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR, GGH LOWE

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Gold Cannes Lions
GREAT CHINESE NAMES FOR GREAT BRITAIN

Use of digital Platforms

GREAT CHINESE NAMES FOR GREAT BRITAIN

VISITBRITAIN, OGILVY BEIJING

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Gold Cannes Lions
PHOTOSHOP MURDER MYSTERY

Community Building/Management

PHOTOSHOP MURDER MYSTERY

ADOBE, EDELMAN

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Gold Cannes Lions
#TECHNOLOGYANDSTUFF: RAPID INTEGRATION TURNS PR CRISIS INTO SOCIAL CURRENCY

Response/Real-Time Activity (including crowdsourcing)

#TECHNOLOGYANDSTUFF: RAPID INTEGRATION TURNS PR CRISIS INTO SOCIAL CURRENCY

CHEVROLET, FLEISHMANHILLARD

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Gold Cannes Lions
THE ICE BUCKET CHALLENGE

Use of Co-Creation & User Generated Content

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

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Gold Cannes Lions
ALWAYS #LIKEAGIRL: TURNING AN INSULT INTO A CONFIDENCE MOVEMENT

Integrated Campaign led by PR

ALWAYS #LIKEAGIRL: TURNING AN INSULT INTO A CONFIDENCE MOVEMENT

PROCTER & GAMBLE, MSLGROUP

(opens in a new tab)
Silver Cannes Lions
SNACKHOLIDAYS

Travel, Tourism & Leisure

SNACKHOLIDAYS

TRANSAVIA, LES GAULOIS

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Silver Cannes Lions
PROUD WHOPPER

Retail & Restaurants

PROUD WHOPPER

BURGER KING, DAVID

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Silver Cannes Lions
THE CONCERT NO ONE WAS WAITING FOR

Financial Services

THE CONCERT NO ONE WAS WAITING FOR

BBVA, FAHRENHEIT DDB

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Silver Cannes Lions
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK

Charity & not for Profit

NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK

ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR, GGH LOWE

(opens in a new tab)
Silver Cannes Lions
THE ART OF WAITING

Corporate Reputation & Communication

THE ART OF WAITING

RECLAME AQUI, GREY BRAZIL

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Silver Cannes Lions
CLEVER BUOY

Corporate Reputation & Communication

CLEVER BUOY

OPTUS, FUEL COMMUNICATIONS

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More Entries from EDELMAN

24 items

Grand Prix Cannes Lions
ETERNAL RUN

Brand Storytelling

ETERNAL RUN

ASICS, EDELMAN

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Titanium Cannes Lions
THE MOVE TO -15

Titanium

THE MOVE TO -15

DP WORLD, EDELMAN

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Gold Cannes Lions
SEE MY SKIN

Healthcare

SEE MY SKIN

VASELINE, EDELMAN

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Gold Cannes Lions
THE MOVE TO -15

Climate Action

THE MOVE TO -15

DP WORLD, EDELMAN

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Gold Cannes Lions
PHOTOSHOP MURDER MYSTERY

Community Building/Management

PHOTOSHOP MURDER MYSTERY

ADOBE, EDELMAN

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Gold Cannes Lions
SEE MY SKIN

Reduced Inequalities

SEE MY SKIN

VASELINE, EDELMAN

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Gold Cannes Lions
CODE MY CROWN

Market Disruption

CODE MY CROWN

DOVE, EDELMAN

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Gold Cannes Lions
A NEW JINGLE FOR A NEW ERA

Cultural Insight

A NEW JINGLE FOR A NEW ERA

GOOD HUMOR (UNILEVER), EDELMAN

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Gold Cannes Lions
BAR EXPERIENCE

Corporate Image, Communication & Reputation Management

BAR EXPERIENCE

HEINEKEN, EDELMAN

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Gold Cannes Lions
SHT

Market Disruption

SHT

IKEA, EDELMAN

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Silver Cannes Lions
LET HER GROW

Consumer Goods

LET HER GROW

DOVE, EDELMAN

(opens in a new tab)
Silver Cannes Lions
EXPERIENCE: HALO FOR HALO 4

Technology and Manufacturing

EXPERIENCE: HALO FOR HALO 4

MICROSOFT, EDELMAN

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Silver Cannes Lions
THE MOVE TO -15

Corporate Purpose & Social Responsibility

THE MOVE TO -15

DP WORLD, EDELMAN

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Silver Cannes Lions
CROCK-POT KILLED JACK

Real-time Response

CROCK-POT KILLED JACK

NEWELL BRANDS AND EDELMAN, EDELMAN

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Silver Cannes Lions
#KEEPTHEGREY

Real-time Response

#KEEPTHEGREY

DOVE, EDELMAN

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Silver Cannes Lions
EXPERIENCE: HALO FOR HALO 4

Best Launch or Re-launch

EXPERIENCE: HALO FOR HALO 4

MICROSOFT, EDELMAN

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Silver Cannes Lions
PHOTOSHOP MURDER MYSTERY

Innovative Use of Social or Community

PHOTOSHOP MURDER MYSTERY

ADOBE, EDELMAN

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Silver Cannes Lions
CHOOSE BEAUTIFUL

Multi-Markets Campaigns

CHOOSE BEAUTIFUL

DOVE, EDELMAN

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Silver Cannes Lions
MAYO MCHACK

Use of Events & Stunts

MAYO MCHACK

HELLMANN'S, EDELMAN

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Silver Cannes Lions
CODE MY CROWN

Diversity & Inclusion in Gaming

CODE MY CROWN

DOVE, EDELMAN

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Silver Cannes Lions
MAYO MCHACK

Single-market Campaign

MAYO MCHACK

HELLMANN'S, EDELMAN

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Silver Cannes Lions
CODE MY CROWN

Sponsorship & Brand Partnership

CODE MY CROWN

DOVE, EDELMAN

(opens in a new tab)
Silver Cannes Lions
SEE MY SKIN

Corporate Purpose & Social Responsibility

SEE MY SKIN

VASELINE, EDELMAN

(opens in a new tab)
Silver Cannes Lions
SHT

Market Disruption

SHT

IKEA, EDELMAN

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