Entertainment Lions For Gaming > Challenges & Breakthroughs

CODE MY CROWN

EDELMAN, London / DOVE / 2024

Awards:

Silver Cannes Lions
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Overview

Credits

More Entries from Diversity & Inclusion in Gaming in Entertainment Lions For Gaming

24 items

Grand Prix Cannes Lions
THE EVERYDAY TACTICIAN

Launch/Relaunch

THE EVERYDAY TACTICIAN

XBOX, McCANN

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Gold Cannes Lions
THIS IS NOT A GAME

Audio-Visual Content

THIS IS NOT A GAME

MOVISTAR , VML

(opens in a new tab)
Gold Cannes Lions
GAMER LOAN

Social Behaviour & Cultural Insight

GAMER LOAN

BANCO DEL PACÍFICO, PARADAIS DDB

(opens in a new tab)
Silver Cannes Lions
THE GAMING FRIDGE

Brand Integration for Games

THE GAMING FRIDGE

HEINEKEN, LEPUB

(opens in a new tab)
Silver Cannes Lions
GAMER LOAN

Community Management/Social Engagement

GAMER LOAN

BANCO DEL PACÍFICO, PARADAIS DDB

(opens in a new tab)
Silver Cannes Lions
THE EVERYDAY TACTICIAN

Brand Partnerships, Sponsorships & Collaborations

THE EVERYDAY TACTICIAN

XBOX, McCANN

(opens in a new tab)
Silver Cannes Lions
CODE MY CROWN

Diversity & Inclusion in Gaming

CODE MY CROWN

DOVE, EDELMAN

(opens in a new tab)
Silver Cannes Lions
DORITOS SILENT: THE WORLD'S FIRST AI AUGMENTED SNACK

Social Behaviour & Cultural Insight

DORITOS SILENT: THE WORLD'S FIRST AI AUGMENTED SNACK

DORITOS/ PEPSICO, PEPSICO

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Bronze Cannes Lions
STARR PARK CCTV

Audio-Visual Content

STARR PARK CCTV

BRAWL STARS, SUPERCELL

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Bronze Cannes Lions
PLAY HAS NO LIMITS FEAT. KING GNU

Audio-Visual Content

PLAY HAS NO LIMITS FEAT. KING GNU

PLAYSTATION, SIX INC

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Bronze Cannes Lions
LEGO FORTNITE

Brand Integration for Games

LEGO FORTNITE

LEGO, THE LEGO GROUP

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Bronze Cannes Lions
UNHIDE THE PRICE

Brand Integration for Games

UNHIDE THE PRICE

DEUTSCHER SPARKASSEN- UND GIROVERBAND E.V. & S-COMMUNICATION SERVICES GMBH, JUNG VON MATT AG

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Bronze Cannes Lions
DIABLO ANTHEM

Influencer & Co-Creation

DIABLO ANTHEM

DIABLO, 72ANDSUNNY

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Bronze Cannes Lions
THE GAMING FRIDGE

Innovation in Gaming

THE GAMING FRIDGE

HEINEKEN, LEPUB

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Bronze Cannes Lions
DORITOS SILENT: THE WORLD'S FIRST AI AUGMENTED SNACK

Innovation in Gaming

DORITOS SILENT: THE WORLD'S FIRST AI AUGMENTED SNACK

DORITOS/ PEPSICO, PEPSICO

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Shortlisted Cannes Lions
DIABLO ANTHEM

Audio-Visual Content

DIABLO ANTHEM

DIABLO, 72ANDSUNNY

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Shortlisted Cannes Lions
THE EVERYDAY TACTICIAN

Audio-Visual Content

THE EVERYDAY TACTICIAN

XBOX, McCANN

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Shortlisted Cannes Lions
THE MET REPLICA

In-Person Gaming Experience

THE MET REPLICA

VERIZON, VERIZON CREATIVE MARKETING

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Shortlisted Cannes Lions
A RIP IN REALITY

New Realities & Emerging Tech

A RIP IN REALITY

META, BBDO NEW YORK

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Shortlisted Cannes Lions
DORITOS SILENT: THE WORLD'S FIRST AI AUGMENTED SNACK

New Realities & Emerging Tech

DORITOS SILENT: THE WORLD'S FIRST AI AUGMENTED SNACK

DORITOS/ PEPSICO, PEPSICO

(opens in a new tab)
Shortlisted Cannes Lions
THE MET REPLICA

Mobile Games

THE MET REPLICA

VERIZON, VERIZON CREATIVE MARKETING

(opens in a new tab)
Shortlisted Cannes Lions
LOOT FOR GOOD

Brand Integration for Games

LOOT FOR GOOD

CALL OF DUTY ENDOWMENT, DAVID

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Shortlisted Cannes Lions
JBL QUANTUM GUIDE PLAY

Brand Integration for Games

JBL QUANTUM GUIDE PLAY

JBL QUANTUM, BLKJ HAVAS

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Shortlisted Cannes Lions
MISSION TALITA

Brand Integration for Games

MISSION TALITA

TALITA, AKESTAM HOLST

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More Entries from EDELMAN

24 items

Grand Prix Cannes Lions
ETERNAL RUN

Brand Storytelling

ETERNAL RUN

ASICS, EDELMAN

(opens in a new tab)
Titanium Cannes Lions
THE MOVE TO -15

Titanium

THE MOVE TO -15

DP WORLD, EDELMAN

(opens in a new tab)
Gold Cannes Lions
SEE MY SKIN

Healthcare

SEE MY SKIN

VASELINE, EDELMAN

(opens in a new tab)
Gold Cannes Lions
THE MOVE TO -15

Climate Action

THE MOVE TO -15

DP WORLD, EDELMAN

(opens in a new tab)
Gold Cannes Lions
PHOTOSHOP MURDER MYSTERY

Community Building/Management

PHOTOSHOP MURDER MYSTERY

ADOBE, EDELMAN

(opens in a new tab)
Gold Cannes Lions
SEE MY SKIN

Reduced Inequalities

SEE MY SKIN

VASELINE, EDELMAN

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Gold Cannes Lions
CODE MY CROWN

Market Disruption

CODE MY CROWN

DOVE, EDELMAN

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Gold Cannes Lions
A NEW JINGLE FOR A NEW ERA

Cultural Insight

A NEW JINGLE FOR A NEW ERA

GOOD HUMOR (UNILEVER), EDELMAN

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Gold Cannes Lions
BAR EXPERIENCE

Corporate Image, Communication & Reputation Management

BAR EXPERIENCE

HEINEKEN, EDELMAN

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Gold Cannes Lions
SHT

Market Disruption

SHT

IKEA, EDELMAN

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Silver Cannes Lions
LET HER GROW

Consumer Goods

LET HER GROW

DOVE, EDELMAN

(opens in a new tab)
Silver Cannes Lions
EXPERIENCE: HALO FOR HALO 4

Technology and Manufacturing

EXPERIENCE: HALO FOR HALO 4

MICROSOFT, EDELMAN

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Silver Cannes Lions
THE MOVE TO -15

Corporate Purpose & Social Responsibility

THE MOVE TO -15

DP WORLD, EDELMAN

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Silver Cannes Lions
CROCK-POT KILLED JACK

Real-time Response

CROCK-POT KILLED JACK

NEWELL BRANDS AND EDELMAN, EDELMAN

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Silver Cannes Lions
#KEEPTHEGREY

Real-time Response

#KEEPTHEGREY

DOVE, EDELMAN

(opens in a new tab)
Silver Cannes Lions
EXPERIENCE: HALO FOR HALO 4

Best Launch or Re-launch

EXPERIENCE: HALO FOR HALO 4

MICROSOFT, EDELMAN

(opens in a new tab)
Silver Cannes Lions
PHOTOSHOP MURDER MYSTERY

Innovative Use of Social or Community

PHOTOSHOP MURDER MYSTERY

ADOBE, EDELMAN

(opens in a new tab)
Silver Cannes Lions
CHOOSE BEAUTIFUL

Multi-Markets Campaigns

CHOOSE BEAUTIFUL

DOVE, EDELMAN

(opens in a new tab)
Silver Cannes Lions
MAYO MCHACK

Use of Events & Stunts

MAYO MCHACK

HELLMANN'S, EDELMAN

(opens in a new tab)
Silver Cannes Lions
CODE MY CROWN

Diversity & Inclusion in Gaming

CODE MY CROWN

DOVE, EDELMAN

(opens in a new tab)
Silver Cannes Lions
MAYO MCHACK

Single-market Campaign

MAYO MCHACK

HELLMANN'S, EDELMAN

(opens in a new tab)
Silver Cannes Lions
CODE MY CROWN

Sponsorship & Brand Partnership

CODE MY CROWN

DOVE, EDELMAN

(opens in a new tab)
Silver Cannes Lions
SEE MY SKIN

Corporate Purpose & Social Responsibility

SEE MY SKIN

VASELINE, EDELMAN

(opens in a new tab)
Silver Cannes Lions
SHT

Market Disruption

SHT

IKEA, EDELMAN

(opens in a new tab)