The great challenge of this production was to find the perfect technique to have a true result of drained ink on the screen and still have a large aesthetic result for this campaign.

Create something visually powerful to show the glamour and the fun they want to associate with the Barkov Vodka.

Ads and posters with hand painted watercolor, designed by 2 artists. We thought: when you go out and grab a Barkov, your day becomes exciting. We described each day of the week with everyday actions, and then, the concept was turning this boring day into something awesome with a design that shows the vodka dissolving the boring words, and thus, creating a more exciting atmosphere.

The piece was showcased in hundreds of websites, newspapers and social media. The sales increased 60% in a single month.