The visuals for this particular animation are very different from the animations we see.

Each character was created with details to make them unique, lovable, quirky and as if the gagdet were very much connected and part of them. There’s a careful way to animate the characters and elements so that they look like they are “swimming” and moving in water and not just floating. Having the bright neon colors light up the characters and also the environment, stand out to the viewer’s eye, making this a fun, beautiful animation.

Every day, having a quick and clear connection and communication is essential. Only a few things seem to function without a good internet and we are so dependent on it. Belong, being Australia’s leading broadband internet and sim plan company.

Today and with this animation, we are able to show how far the brand’s telecommunication services can reach and please consumers if they not only offer good price form an amazing product. Belong is Australia’s leading broadband internet and sim plan company and so the setting for the story is the fictitious under the sea world with unique characters, representing Australia’s nature with reefs and a vast sea life.

In this animation we follow the story of a lonely Eel, who spends its time swimming under the sea, looking for company or just something that will get his attention. As he stumbles upon an unlit underwater cable, he finds his “match”, and as he plays around with it, in love, electricity magically bringing life to this world. The cable has turned on life under the sea and we reveal a variety of creatures who have their gagdets functioning because they have amazing internet connection full of data and speed and even bond over them. This sea world becomes an environment of joy and Eel realizes there’s so much going on down under and that it’s not alone, that's the amazing prices have brought everyone together.

• Situation: Celebrate the data, speed, security and prices customers enjoy with Belong mobile and internet.

• Brief : Explore in a creative, joyful and unique way, how super affordable internet, which is Belong's main offering, is making consumers super happy.

Objectives: Communicate effectiveness, good pricing, and how it reaches a diversity of products where the brand has impact (mobiles, tablets, VR, etc), being a brand that is a crowd please, appealing to a broader audience to hires services for the best price.

This animation was created 100% in CGI, so from character concept, to modeling, lookdev, rigging, animation, render and composition, it was all done from scratch.

We had 3 big challenges:

1. Create the funny looking, quirky and unique characters and make sure their gadgets had relevance to each.

2. Bring the neon bright colors to life. Besides working on the characters, we had to be mindful of how the surroundings/environments we affected by their bright characteristic, so that the integration between animals, gadgets and environment was perfect.

3. We had to be careful when creating the animation so that the viewer really had the sense that it all happened under the sea, simulating water. Characters needed to look like they were swimming, so we were very detailed with each animal movement, to not look fake or as if they were just floating.