The Adot organisation campaigns on social issues, everything from anti-war, poverty, racism, civil rights big government to name but a few.

Adot challenges pre conceived ideas around these issues and asks us to take a closer look at them, scratch past the surface and see the wood for the trees.

It targets younger audience, people who will shape the future and challenge the status quo via Cinema advertising, u-tube and the adot.com digital platform.

In this simple interactive commercial Adot demonstrates that if we can’t even see the world in-front of us accurately how will we ever see the bigger issues of the day with an objective view.