Heartofthearctic.ca is a 72,000 pixel wide parallaxing page that includes countless hotspots and animations, all seamlessly delivered on both desktop & tablet using HTML5. An online experience this rich used to only be possible in Flash.

Delivering a site this vast across platforms was what enabled the Mint to give children the type of deep, vivid experience they crave on the devices they use most.

More than 50,000 visitors. Over 1,000,000 views. 2,375 classrooms across Canada participated in the school program.

The Royal Canadian Mint wanted to try something new for the release of their Arctic Expedition series: putting the focus on children instead of adults. Their challenge was to take coin collecting and history, 2 activities most children are resistant to, and make them intriguing.

Our insight was that children are natural born explorers, often collecting things around them as they learn. The Heart of the Arctic adventure capitalized on this innate tendency, linking it to arctic exploration and finding special coins in one’s pocket change.

The idea was to weave fact, fantasy, and Inuit mythology together and transform children into Arctic Explorers. Their mission was to unlock 4 magical coins that would help them save the Heart of the Arctic.