FIRST CHALLENGE: THIS BROCHURE IS MEANT FOR A VARIETY OF SECTORS SUCH AS HIGH-LEVEL POLITICIANS, BUSINESS PEOPLE, AND FINANCIAL INSTITUTIONS. EACH SECTOR HAS ITS OWN PRIORITIES AND VIEWS ON THE MANY CHALLENGES FACING POORER COUNTRIES AND WILL HAVE A DIFFERENT LEVEL OF FAMILIARITY WITH THE ENABLIS ORGANIZATION. FOR SOME IT WILL BE A FIRST-TIME ENCOUNTER, WHILE FOR OTHERS IT WILL BE THE LAST NUDGE TOWARD INVOLVEMENT AND MEMBERSHIP.

SECOND CHALLENGE: IN A WORLD WITH SO MANY GOOD CAUSES AND TRAGEDIES, ENABLIS WANTS TO SHINE IN A BOLD, MODERN AND POSITIVE WAY, HOPING TO PERSUADE SUCCESSFUL ENTREPRENEURS TO GIVE BACK TO THEIR COMMUNITY.

THIRD CHALLENGE: DUE TO LIMITED FINANCIAL RESOURCES, THE BROCHURE MUST HAVE A LONG, USEFUL LIFE AND STAY PERTINENT OVER TIME.

ENABLIS IS A CANADIAN NON-PROFIT ORGANIZATION [ NPO ], founded by Charles Sirois, whose mission is to provide financial and professional support to entrepreneurs in West and South Africa and in Latin America through its member network. ENABLIS HAS PROVEN ITS IMPORTANCE IN AFRICA. IT IS NOW READY TO EXPAND INTO OTHER COUNTRIES AROUND THE GLOBE BY IMPLEMENTING A FRANCHISE SYSTEM OVERSEEN BY A FEDERATION OF GOVERNORS/MENTORS. THE MANDATE IS TO DESIGN A CORPORATE BROCHURE THAT WILL OFFER A COMPLETE OVERVIEW OF THIS NOT-FOR-PROFIT ORGANIZATION AND DESCRIBE ITS ORIGINS, METHODOLOGY, THE FEDERATION, FOUNDATION AND ITS POSITIVE IMPACT. THIS BROCHURE WILL BE A CALL TO CONCERNED PEOPLE TO JOIN ENABLIS IN SUPPORTING NEW ENTREPRENEURSHIP AS A MEANS TO DEFEAT POVERTY.

WE WANTED TO CREATE A TONE THAT EVOKES PRIDE AND CONFIDENCE, NOT SORROW BUT OPTIMISM, AND TO HIGHLIGHT THE WORK OF ENABLIS AT THE LOCAL LEVEL. WE USED FULL-PAGE TEXTURED PORTRAITS AND QUOTES IN BOLD GRAPHICS, ALL IN A SATURATED COLOR PALETTE. TITLES AND GRAPHIC DEVICES WERE INSPIRED BY TRIBAL MARKINGS AND ICONS. WE ALSO WANTED TO CLEARLY ESTABLISH HOW A RELATIVELY SMALL INVESTMENT TO SUPPORT A NEW ENTREPRENEUR COULD BE BENEFICIAL NOT ONLY TO THE PERSON’S IMMEDIATE FAMILY BUT ALSO TO THE SURROUNDING COMMUNITY BY CREATING JOBS. WE NAMED THIS EFFECT “THE ENABLIS EFFECT” ALLUDING TO A RIPPLE EFFECT. THEREFORE, THE GRAPHICS PRESENTED IMPORTANT DATA AND KEY CONCEPTS IN A MANNER THAT SIMULATED A FLOW OF RIPPLES AND WAVES.

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