The Kia 'Pick of the Day' stunt was one of three live stunts developed to expand Kia's above the line campaign for the new Cerato car with the tag line “Never an uncomfortable moment". The stunt was designed to break from the traditional mediums of billboards, TV and cinema screens and relay the campaign message to an audience who focus their attention elsewhere. Performed live in front of a crowd of 30,000 people at an Australian sports stadium, the stunt features a young man seemingly ‘caught on camera’ picking his nose on the stadium big screen. His uncomfortable moment was celebrated by the stadium crowd and linked to the campaign with the super “He wouldn’t feel so comfortable in the all new Cerato. So many features, there’s never an uncomfortable moment.”