This campaign is focused on the rush of Saturday as property “game day” for people looking to inspect, buy, sell, using humour to promote Domain as the only app you need to “win Saturday”. Featuring a series of humorous 15- and 6-second TVC spots designed to help consumers navigate the biggest time of year, the campaign highlights the advantages the Domain app can give consumers in the lead up to the weekly activity peak on Saturday. While each scenario verges on absurdity, the director opts for a subtle deadpan delivery and simple flat framing to bring out the authenticity of the characters therein. Property hunting can be high stakes event but there’s an absurd humour that bubbles beneath the human drama of it all and the performance direction captures that perfectly!