Other than being online literate and social media users, men between 30 and 40 don't have much in common. Their car ownership differs in brand, model and price.

What they have in common, lies in their childhood. Video games!

Kids back then played video games, are now men with potential to buy their first cars.

When we laid our minds on video games, it had to be Street Fighter;

The most popular video game in late 80’s and 90’s.

With that insight, we decided to use the famous character Ryu and his signature move Hadoken to grab attention.