Brief: Position “garanti.com.tr” online bank as the fastest alternative to conventional banking.Insight: In Turkey, white-collars have limited time for banking, but still prefer to use high-street branches over online banks. Instead of going to the bank themselves, they ask the office-boy to go as a favour.Idea: Which one is faster? Office-boy Roberto Carlos (best known for his speed) or “garanti.com.tr”? We send Carlos to the bank and then witness the hassle he faces on his way. He returns and says “Next time please use garanti.com.tr, it is faster than me.” Results: 758.000 visitors in 6 weeks