'The Woman Who Knows Everything' will take a sip of her tea and read your mind! Not only that! She will also tell you where you are at that time on your mobile phone!A mysterious woman started surprising consumers with an artificial intelligence program on the website. Later, thanks to a location-query service, she correctly spotted each participant’s location as they entered Lipton text-and-win promotion.Website received 8.7 million visitors. Mobile promotion received 223.902 participations. She was 97% successful in spotting the addresses. A sales increase of 47% in the first the five months was achieved.