At large charity dinners, guests often don’t know each other nor what to talk about. As the wine sponsor for one such event, we decided to create a conversation starter.

With nearly all guests being C-level executives -- and therefore potential clients -- we wanted to let them experience first hand the kind of innovative thinking that comes from Lowe Roche.

Knowing that the high profile target would have smart phones, we built a web app specifically for the evening.

A table card invited guests to use it to design a wine bottle all their own. The user could choose the type of paper for the label, illustration, and distinction as well as write the name their hypothetical estate. The interface was designed to match the classical styling of a wine label, worked across all platforms, and took only seconds to complete. And once the customised label was finished, their custom bottle of wine was delivered right to their table just minutes later.

230 of the 300 C-level guests participated. All potential clients. All having a great time. All taking home a little taste of Lowe Roche.