In 2010, o.b. tampons disappeared from the shelves. With no other tampon like it on the market, loyal users were upset. In 2012, the product was finally back. We needed to announce its glorious return, and rebuild the loyalty of users who assumed they were gone for good.

We began by sending an email to each of the 70,000 women on the o.b. database, linking them to endlesscelebration.com. There, they were treated to hilarious videos, many of them personalized and interactive; each paying homage to the triumphant comeback of a beloved feminine hygiene product in a unique and joyful way.