Film > Product & Service
LOWE ROCHE, Toronto / HEART & STROKE FOUNDATION / 2013
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The television commercial for the Heart & Stroke Foundation is all about presenting viewers with a choice. By using symmetrical visuals within a split screen approach, the :60 commercial shows two possibilities for the viewer's future self. Will they grow old with vitality? Or get old with disease? As the spot moves from scene to scene, viewers watch as the final ten years of a man's life are spent in health and happiness on the left hand side of the screen while the same man experiences a future of sickness on the right hand side.
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