Film Craft > Film Craft
DDB COPENHAGEN, Copenhagen / HAN KJBENHAVN / 2013
Overview
Credits
BriefExplanation
New Year’s eve. Four men are passing time, waiting for something to happen. A hypnotizing sound is heard from the curtains. The doorbell rings. Two mysterious young girls join the men’s New Year’s eve party. We are a fly on the wall at the party. An evening of constantly evolving bizarre events. It climaxes when we see Ioannis, the main character, doing his usual "Flying meatballs" prank… All characters are wearing the Danish fashion brand Han Kjøbenhavn.
Execution
The clothing brand Han Kjøbenhavn combines clean Danish aesthetics with rowdy Danish worker elements. The goal was to bring these elements to life, using a cast of authentic people. A cast of interesting, visceral and true human beings was found in the streets of Copenhagen. The cast was scouted and put together through a street casting process. Keywords for casting has been, Danish working-class, authentic, rowdy, true, believable, charming, history written in the face.
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