Film Craft > Film Craft

AW COLLECTION 2012

DDB COPENHAGEN, Copenhagen / HAN KJBENHAVN / 2013

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Case Film
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Overview

Credits

OVERVIEW

BriefExplanation

New Year’s eve. Four men are passing time, waiting for something to happen. A hypnotizing sound is heard from the curtains. The doorbell rings. Two mysterious young girls join the men’s New Year’s eve party. We are a fly on the wall at the party. An evening of constantly evolving bizarre events. It climaxes when we see Ioannis, the main character, doing his usual "Flying meatballs" prank… All characters are wearing the Danish fashion brand Han Kjøbenhavn.

Execution

The clothing brand Han Kjøbenhavn combines clean Danish aesthetics with rowdy Danish worker elements. The goal was to bring these elements to life, using a cast of authentic people. A cast of interesting, visceral and true human beings was found in the streets of Copenhagen. The cast was scouted and put together through a street casting process. Keywords for casting has been, Danish working-class, authentic, rowdy, true, believable, charming, history written in the face.

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