Our challenge was to help strengthen his current business, and build further awareness to increase customers.

Steve Li is an acupuncturist with outstanding skills. He cures everything from tennis elbow to crippling back problems. His business is predominantly driven by word of mouth – customers will typically pass on his business cards to friends as they preach his miracle work.

Building on recommendations as a key driver for his business, Steve Li’s customers give him their business cards so that they could be re-used as a physical sign of their recommendation. Each card is punched with his details, and passed on to potential new customers, showing that the card owner had received treatment and endorsed his skills.

The idea resonated with most of Steve's clients. His cards have gained plenty of visibility through the existing method of customers passing on his cards to friends. There has also been a huge surge in calls through visibility on blogs and peers.