Design > Graphic Design & Design Crafts
CONTRAPUNTO BBDO, Madrid / AMNESTY INTERNATIONAL / 2013
Awards:
Overview
Credits
BriefExplanation
The goal was to create a piece that got pass the suffering and anguish that feeling is a war. To let you know the Weapons Treaty which aimed to stop the show of arms.
ClientBriefOrObjective
Amnesty International asked us to make a piece to denounce the irresponsible arms trade that perform different countries. With the occasion of the United Nations meeting in New York in July 2012 and March 2013, which was to negotiate the International Treaty on Arms Trade.
Implementation
Were used symbolically, the flags of the countries that encourage the gross abuses of human rights, armed violence, conflict ... being these states, the protagonists of a choreographed explosions, which sounds the rhythm of war, recreating the feeling of a kaleidoscope in full show of arms.
Outcome
On April 2, 2013 the governments represented at the United Nations (UN) approved almost unanimously a Treaty on Arms Trade States prohibit transferring conventional weapons to other countries if they know they will be used to commit genocide, crimes against humanity or war crimes or facilitate the commission.
More Entries from Other Video Content in Design
24 items
More Entries from CONTRAPUNTO BBDO
24 items