Change the perception that our microwaves are not made for cooking but only to heat the food so we can be a part of the gastronomic revolution that is going on in Peru and, in this way our brand and sales can grow at the same pace that this movement.

We realized that, in order to change this perspective we needed to be in places that Peruvians relate to good food and cooking so we decided to take our real product and make it a part of their daily eating experiences.

8 weeks activating

32 food trucks

47, 000 impacts

We placed dummies of our microwaves in food trucks in the part where meals come out from the kitchen so it looked like they where coming out directly from our microwave.