Vertical Bike was created to help stop the deforestation of the aguaje forests found in the Peruvian Amazon, but also to provide a new work tool designed for native communities. It helps to triple the productivity of someone who doesn’t have access to the different facilities that technology provides today.

It can climb the trees without harming them and can be easily transported through the jungle.

Each of its features was tested by the farmers of the native communities for an optimal performance.

Every day the amazon loses millions of trees for different reasons: Illegal minery, Livestock, Wood industry, etc… but there is one that has gone unnoticed. One that is causing a bigger impact every year: The aguaje harvest. A Little fruit that grows in the jungle of Peru.

This is because of the 35 meters (115 foot) that separate the fruit from the ground makes cutting down the palm tree, where it grows, the quickest solution to get it.

The growing demand for aguaje lead to the deforestation of over one million hectares, that’s the size of 800 thousand professional soccer fields.

That’s why we took out the chainsaws engines and turned them into something more constructive.

We took the engine of the chainsaws to create a tool that can climb the palm tree of aguaje without harming it… turning the weapon into the solution.

We are targeting the people of the Amazon of Peru, people who know the importance of the Honda brand for their economy.

We decided not only to create a new business category, but to demonstrate to the Amazon population that Honda is a brand committed their community and that it is a partner in the development of their economy.

That is why we created «The Vertical Bike», a tool that not only helped them to increase their income by making it easier for them to collect aguaje, but also to avoid the deforestation of their jungle.

The vertical was born as an idea in 2019, before the pandemic. Putting it to the test was a challenge due to how unpredictable it is to work inside the Amazon rainforest. The climate and the limitations that we had when entering the jungle were many, however, the help of the community greatly influenced the correct development of this project.

We implemented Vertical Bikes all over the jungle in partnership with the association of aguaje workers from Parinaris.

Each of them can save up to 6 trees per day and triples the collection of a single worker.

We implemented Vertical Bikes all over the jungle in partnership with the association of aguaje workers from Parinaris.

Each of them can save up to 6 trees per day and triples the collection of a single worker.

Each bike helps us demonstrate that there are eco-friendly alternatives that can increase productivity and economic activity in native areas. That is why we are in talks with different private institutions, and even the state, to produce this tool en masse and thus be able to distribute it in more communities within the Peruvian Amazon.

This will help us not only to increase the productivity of these towns, but also to improve the technology that we have already been working on.

In addition, we had 10M impressions and more than $500,000 in earned media.

Honda vision statement is “to serve people worldwide with the joy of expanding their life's potential – Lead the advancement of mobility and enable people everywhere in the world to improve their daily lives.” Vertical Bike serves this purpose not only by taking the inhabitants of the native communities to the treetops, but also by taking them towards a more efficient and sustainable economic development.