First 3 months results: Subtitle Man entered into more than 310 bars. With impact of over 5,000 people and over 2,000 girls to start learning English.

Enrolment raised 130% overpassing available vacancies.

Brand recall raised up to 158%.

We took 1 'foreigner' who only speaks English to the best known bars in Lima. He was approaching girls trying to talk to them but they didn't understand him at all. After a few sentences without getting an answer, instantaneous translation of what our 'foreigner' was saying started being displayed on his t-shirt in the form of subtitle, allowing him and the other person to establish a conversation.

After a few minutes of talking, the following text showed up:Talk to me, not to my t-shirt.

Learn English. English Excellence.Bars are an ideal channel to develop this action.

- Increase the number of students in English Excellence, an English Institute.

- Expand awareness.- Expand interaction between potential students.

Many English speaking foreigners visit Peru every year for sightseeing, leisure among other reasons. Some of them go to bars to meet girls but the majority of those girls don't speak English at all.

We used that fact to develop a campaign which explains that if you don't speak English you are losing a lot many opportunities.