Outdoor > Ambient

CALL GIRL

DRAFTFCB NEW ZEALAND, Auckland / PRIME TELEVISION / 2013

Awards:

Bronze Cannes Lions
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Overview

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OVERVIEW

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DJ’s love to talk. So to promote the season premiere of Secret Diary of a Call Girl we gave them something well worth talking about. A high class, S&M savvy call girl working from a bedroom directly opposite their studio window.

Of course they couldn’t help but broadcast their saucy observations to the world and as predicted other stations immediately picked up on the story.

Then on premiere night with public interest at its peak our ‘actress’ slowly closed the blinds on her eager audience and revealed this message:

Secret Diary of a Call Girl

9:35 Tonight on Prime

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CALL GIRL

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CALL GIRL

PRIME TELEVISION, DRAFTFCB NEW ZEALAND

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