To resolve this objective, we created a new online brand experience service called 'Experimentar É Vital', a tryvertising solution, where for each ordered Unilever product sample, the user needed to answer a research form and voice their opinions.

Unilever Brazil, through the Portal Vital, a branded content and relationship initiative, wanted to innovate, offering new utility that approximated consumers and new consumers to the brand.

In the first wave about 3,000 survey answers were collected (a rate of conversion of about nearly 50% of total product). In the second wave (being completed questionnaires), the products were sold out in 24 hours, without any kind of advertising or spontaneous media, only buzz.The most important was that these studies have provided extremely valuable qualitative and demographic data.

Besides a sampling service, 'Experimentar É Vital' was a relationship strategy and a brand experience project that helped the Unilever brand to learn more about consumer perception and develop and innovate more in the production line.It established and contributed to maintaining a bond between consumers and this Unilever initiative and the gain is fabulous, because the consumers' opinions crossed with the users' profiles helps to build better strategic planning.