Bicky Royal is Bicky’s biggest burger. A challenge to eat. The baseline: More Bicky, More man. We produced online movies that started off with typical cute images, like fluffy kittens, a marriage proposal or an adorable baby. Then a huge bodybuilder steps in, destroys the scene and tells the viewer that he’d better man up and eat a Bicky Royal.

The movie went viral, got spoofed, and reposted hundreds of times. It gathered a total of almost 10 million views. Not bad for a product in a country of only 11 million inhabitants and a budget of only €4000.