Social and Influencer > Craft
DIGITAS FRANCE, Paris / RENAULT / 2012
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The new Megane is the ultimate benchmark for Renault Quality. We couldn’t just tell people that this was a quality car. We had to prove it. We thought about all the things someone does at a dealership, walk around it, touch it, open doors, get inside and play with all the buttons. And we created a digital experience where they could do all these things in high definition.Using real-time 3D technology we gave the user full control. The car was the navigation. We created the first-ever-HD-dealership-experience.
An intuitive way to navigate —where the quality speaks for itself.
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