For the traditional Publicis Groupe end of year greeting, we hacked the YouTube player functionality to surprise each employee with a very human and personal response from CEO Maurice Lévy. The CEO personally interprets each navigation command by the viewer on the fly.

“Fast forward” - he shuffles through his notes to skip to the next part.

“Pause” - he takes a break.

“Change Volume” – he shouts or whispers.

“Change quality” – his office interior downgrades or upgrades.

By giving each employee the chance to boss the Big Boss, we sparked interest in an otherwise conventional corporate message.