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DIGITAS FRANCE, Paris / PUBLICIS / 2013
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For the traditional Publicis Groupe end of year greeting, we hacked the YouTube player functionality to surprise each employee with a very human and personal response from CEO Maurice Lévy. The CEO personally interprets each navigation command by the viewer on the fly.
“Fast forward” - he shuffles through his notes to skip to the next part.
“Pause” - he takes a break.
“Change Volume” – he shouts or whispers.
“Change quality” – his office interior downgrades or upgrades.
By giving each employee the chance to boss the Big Boss, we sparked interest in an otherwise conventional corporate message.
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