On June 11, 2007, Lancôme named Kate Winslet as the new face of Trésor. On www.june-11-2007.tv, the visitors could follow the countdown to the unveiling of the new face of Trésor and enter for a chance to win an invitation to the exclusive event.The reveal of Winslet was broadcast live on www.june-11-2007.tv. Following the launch, the site became www.tresor-is-love.tv and revealed an interactive experience where users were invited to share videos representing their visions of love and romance through a videoblog. Each video uploaded became a facet on a 3D Trésor perfume bottle, creating the ‘Universe of Trésor.’